07/14/2022
How to Structure an Earn Out

How to Structure an Earn Out When Buying an Online Business

Earn outs are a common contractual mechanism used to structure M&A deals. Including an earn out period as part of the purchase price structure is extremely […]
06/23/2022
SaaS Revenue Multiples

SaaS Revenue Multiples: 11 Due Diligence Metrics That Will Impact Your SaaS Valuation

Private SaaS firms are usually valued on either revenue multiple, a seller discretionary earnings multiple (or SDE), or for more mature SaaS businesses, EBITDA multiples. More […]
05/24/2022
SaaS Financial Due Diligence

SaaS Due Diligence Services: Specialized Team for Software Companies

HoriZen Transaction Services has a team of Financial Due Diligence experts and we specialize in SaaS due diligence. If you are looking to acquire or buy-out […]
10/05/2021
Balsamiq and SaaS District

Balsamiq: Sticking To Your Values When Bootrapping a StartUp

When did you make that decision to keep Balsamiq bootstrapped? Yes, it was very much from the beginning. My motivation was never to make money with […]
09/10/2021
26 Year Old How to Exit SaaS Company

How a 26 Year Old Started a SaaS Company and Sold It For 7 Figures At The Age Of 30

What Was The Initial Costs to Launch Ninja Outreach? For the costs, in the first year, it was definitely 10’s of 1000s of dollars. It wasn’t […]
08/03/2021
Improve conversion rate Postalytics

Postalytics: Improve Conversion Rate by 25% to Website In 4 Months [Case Study]

Executive Summary Over the course of a 12 month period and after completing our initial comprehensive audit with the Postalytics team, we worked on and improved […]
07/30/2021
Cybersecurity Threat

Insider Risk: A Cybersecurity Threat Least Talked About in The Industry

Non-Compete Agreements and The Importance for a Cybersecurity Threat We’ve seen it’s really interesting, when we first put it in our own company, every single person […]
07/29/2021
financial due diligence in M&A

What Is Financial Due Diligence in M&A

I realized about a year ago that Financial Due Diligence in M&A was an obscure notion for a lot of people, including entrepreneurs and people working […]
07/12/2021
How to be a better CEO

How To Be A Better CEO and Leader

How to Be a Better CEO Through Times of Uncertainty? I’m talking to my clients very actively about mental models and guiding principles right now, because […]
06/29/2021
Email Productivity Hacks

Advice and Email Productivity Hacks from CEO of MailMan

I’m a fan of those email productivity hacks or tips, which are passive, which once you do it, you set it and forget it. If you […]
06/18/2021
Why to Invest In Mexico

Top Reasons Why To Invest In Mexico For Your Next Startup

Reasons Why To Invest In Mexico vs North America Mexico is very concentrated in real estate. It’s one of the founding growth powers for the economy […]
06/08/2021
How To Increase Traffic

How To Increase Traffic, Users & Revenue With a Scalable Marketing Playbook

How To Increase Traffic to Your Site As a SaaS Marketer Facing Competition? I see this sometimes and I’m probably guilty of it, where i’m at […]