What Quality of Earnings says on Financial Performance The QofE analysis aims at giving an accurate representation of the financial performance of a company by adjusting its reported EBITDA (or the most relevant profitability measure of its earnings report) to present the best reflection of the performance of the company on an ongoing, normalized basis. Quality of

Best PPC Channels For B2B SaaS Companies Questioned about what channels (LinkedIn, Facebook, Google AdWords) generally generate the best success on PPC campaigns for B2B SaaS companies, on an ROI, cost per trial or cost per demo basis… Dylan Hey says that it does vary depending on what kind of space your task company is in and

Earn outs are a common contractual mechanism used to structure M&A deals. Including an earn out period as part of the purchase price structure is extremely useful to facilitate an agreement between a buyer and a seller when there is not a shared consensus on the price of the company for sale. They're a smart

Private SaaS firms are usually valued on either revenue multiple, a seller discretionary earnings multiple (or SDE), or for more mature SaaS businesses, EBITDA multiples. More often that not, SaaS business valuation will incorporate all of these different elements based on a set of factors that a SaaS investor or buyer deems important. The hottest public SaaS companies

HoriZen Transaction Services has a team of Financial Due Diligence experts and we specialize in SaaS due diligence. If you are looking to acquire or buy-out a SaaS company and want a high quality review of the target's financial situation prepared by seasoned professionals who understand the in and out of the online subscription model, we're

When did you make that decision to keep Balsamiq bootstrapped? Yes, it was very much from the beginning. My motivation was never to make money with Balsamiq, the motivation was I wanted to stay as a one-person company forever. I try to pick the smallest possible problem because my motivation is the love of the craft

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