The size of impact startups we typically invest into are generally generating between at minimum $1 M ARR USD to $10 M ARR USD in annual recurring revenue (ARR). On the higher end, we've observed that companies below $25 MM ARR are where we can add the most value, however we are able to work with and scale the marketing operations of companies far above $50MM ARR with our growth equity investment partners as well.

We only invest in companies that improve the environment and sustainability of the planet using technology to increase impact and reach. We like health tech, education tech, climate tech and finance tech and sustainability startups.

First and foremost, we ensure that we’re a good fit as shared in our value system. We get to know you as we primarily invest in founders first. We then review your team, the market and the product and finally the finances. We review your last P&L and Google Analytics to form a model and roadmap about your business. Once we have a signed LOI, we also do a full market assessment, a full financial and marketing/sales audit of your website and the market by review your competitors, the keywords you rank for etc. in order for us to assess whether we think that we are a good value-add fit for your business and to assess the growth potential of your tech company.

The best way to think about us is as your externalized fractional Chief Marketing Officer, Chief Financial Officer and Legal support team after we invest in your SaaS. After we’ve invested in you, we will help you design a roadmap and marketing plan along with a marketing budget for your business. Once we mutually agree on the plan, we can introduce vetted experts to help handle execution as well. We like to communicate regularly with you to discuss progress, results and next steps. We can also spend time helping you design better financial and operational reporting tools and provide strategic CFO services to better understand your financials or help you model your financing needs. If you're looking to raise funds or get acquired, we'll also work with you to better position and structure your business to make it investor/buyer - ready. We have access to a network and are in position to handle future fundraising or M&A processes. For a detailed example on how we work, we recommend you to read our case study on Postalytics

If it’s not the right timing for us to invest yet, we do offer our fractional growth marketing services and M&A advisory on a consulting basis for your startup, with a goal of investing capital in the near future. We align fee incentives with a reduced fixed fee tied with an upside fee based on the additional traceable impact that we deliver, in order to align interest, risk and upside with startups.