Growth & Equity Partners of
Partner with our experienced B2B SaaS Growth Marketing experts, Operators and M&A Advisors
and benefit from our skills & our network of investors to take your SaaS company to the next level of growth.
HoriZen Capital is a team of SaaS
Operators, Marketing and Finance
experts focused on growing and exiting
SaaS businesses through growth marketing and M&A.
As a leading SaaS operations group, we partner with a handful of carefully selected B2B SaaS companies to maximize their valuation through our efficient growth marketing playbook and investor-ready positioning.
We increase top line growth through our tested and data-driven approach, we help structure financial & KPIs reporting and we handle the fundraising or M&A process of our partners by leveraging our global network of investors and strategic acquirers.
We also consider acquiring sub-$5M ARR, profitable SaaS companies as operators, supported by our network of financial sponsors.
How We Partner We partner as your Marketing & Finance long term Equity partners in existing profitable software businesses without geographical limitation but operating in English-speaking territories.
With B2B SaaS Founders
We usually start with a 3-month test period for both sides to assess if the relationship is a fit and assess the market demands. If we're both happy with the peformance, we then invest in a minor equity position in the business followed by a long partnership to scale
In addition to growing revenues and international expansion, we also support B2B SaaS founders in their strategic thinking and give them access to investors, VC's and strategic buyers particularly in North America, Europe and South Africa
Why We We're here to provide technical SaaS founders lacking the knowledge in Growth Marketing and Sales the expertise and support they're looking for to unleash the full potential of their business.
the SaaS ecosystem
We go beyond the work of a traditional agency. Our team is made of entrepreneurs who've operated several business and professionals with a Private Equity & M&A background.
We're here to share the hustle, share the risk and share the rewards of growing a business as a team, with skin in the game.
Horizen Capital Core ValuesFirst and foremost, we always thoroughly seek partners who share our values in all aspects of life.
A few familiar businesses our team has worked with in the past
Our Management Team
Investment Director and GP
An Engineer who was previously a partner and operations director at Wired investors, a micro private equity firm focused on digital asset acquisitions and has been involved in over 15 company acquisitions. Expert in growth marketing strategy and business operations.
M&A and Deal Flow Manager
After obtaining his MBA from Essec Business School and before joining HoriZen Pierre-Alexandre worked for over 5 years in a deals environment, first as an investment associate at Isatis Capital and then as a M&A transaction services consultant at PwC France and Australia. He is an expert in financial modelling, FDD and corporate finance.
Fain is a Chartered Accountant with MBA (Nyenrode University) and has over 20 years of Consulting and Corporate Finance experience. He has worked for all of the Big 4 Accounting firms and following his MBA started out in Strategy Consulting before moving into the Corporate Finance arena. He has worked globally and has a wealth of operational experience as a CFO for a number of different organizations. He focuses on deals in the SaaS environment now.
questions B2B SaaS Founders
have regarding our
selection and growth process.
Once we mutually agree on the plan, we will handle execution and communicate regularly with you to discuss progress, results and next steps.
We often start with one specific aspect of your digital marketing (E.g. Conversion Rate Optimization) to better learn how to work together and build trust, and then we'll gradually expand our scope of work and responsibilities.
Depending on your goals and needs, we can also spend time helping you design better financial and operational reporting tools and provide strategic CFO services to better understand your financials or help you model your financing needs. If you're looking to raise funds or get acquired, we'll also work with you to better position and structure your business to make it investor/buyer - ready.
We'll also be in position to handle your fundraising or M&A process.
For a detailed example on how we work, we recommend you to read our case study on Postalytics
- Conversion Rate Optimization (e.g. Website Design, Landing page optimization, Chatbots, etc.)
- Pricing optimization
- SEO and Content strategy
- Paid Ad Marketing (Facebook, Google)
- Lead Generation/Outreach Campaigns
Are you ready to take your B2B SaaS company
to the next stage of growth?
Get In Touch