Growth & Equity Partners of
B2B SaaS Companies

Partner with our experienced B2B SaaS Growth Marketing experts, Operators and M&A Advisors
and benefit from our skills & our network of capital to take your SaaS company to the next level of growth.


About Us

HoriZen Capital is a team of SaaS
Operators, Marketing and Finance
experts focused on growing and exiting
SaaS businesses through growth marketing and M&A.

As a leading SaaS operations group, we partner with a handful of carefully selected B2B SaaS companies to maximize their valuation through our efficient growth marketing playbook and investor-ready positioning.

We increase top line growth through our tested and data-driven approach, we help structure financial & KPIs reporting and we handle the fundraising or M&A process of our partners by leveraging our global network of investors and strategic acquirers.

We also consider acquiring sub-$5M ARR, profitable SaaS companies as operators, supported by our network of financial sponsors.

How We Partner
With B2B SaaS Founders

We partner as your Marketing & Finance long term Equity partners in existing profitable software businesses without geographical limitation but operating in English-speaking territories.

We usually start with a 3-month test period for both sides to assess if the relationship is a fit and assess the market demands. If we're both happy with the peformance, we then invest in a minor equity position in the business followed by a long partnership to scale

In addition to growing revenues and international expansion, we also support B2B SaaS founders in their strategic thinking and give them access to investors, VC's and strategic buyers particularly in North America, Europe and South Africa

Why We
Exist in
the SaaS ecosystem

We're here to provide technical SaaS founders lacking the knowledge in Growth Marketing and Sales the expertise and support they're looking for to unleash the full potential of their business.

We go beyond the work of a traditional agency. Our team is made of entrepreneurs who've operated several business and professionals with a Private Equity & M&A background.

We're here to share the hustle, share the risk and share the rewards of growing a business as a team, with skin in the game.

Horizen Capital Core Values

First and foremost, we always thoroughly seek partners who share our values in all aspects of life.
1. Integrity
Integrity. Our partners trust us to act with integrity and transparency and we expect the same from every member within our team. The trust to make decisions as if it’s our own business is how we approach every partnership.

2. Autonomy
Autonomy. As a leader on our team, you’re expected to run your ship as you see fit, provided you’re sailing in the same direction. We expect our leader to master their critical thinking, decision making and communication skills to lead and make the maximum amount of impact.
3. Commitment
Commitment. We're committed to do what it takes to do what we say we'll do. We make decisions in the approach that is in the best long term interest of the firm. We own our responsibilities and don’t shift blame to others for not being able to follow through on what we've committed to.
4. Continuous Development
Continuous Development. Our philosophy is to keep growing and continuous learning in all aspects of life, not just our work. We're always seeking new strategies and experimenting to strive for even better results and revenue growth. We adopt the Kaizen approach to always seek better, innovative and improved ways to run our firm.


A few familiar businesses our team has worked with in the past

Case Study: 2x reseller revenue of within 5 months of acquisition at the firm.

View Case Study
A leading keyword research tool in the SEO industry in which we helped create, prepare and run live and recorded sales webinars to monetize the email list.

Reduced cost per acquisition costs by over 70% through Paid marketing, improved technical SEO of the website and reduced churn through NPS and A/B testing pricing.

Productized business model to focus on organic results for clients through a proprietary outreach system to build white hat, high quality links for clients websites.

Increase Visibility


Some common
questions B2B SaaS Founders
have regarding our
selection and growth process.

1What size of businesses do you typically work with?
The size of SaaS startup we typically partner as fractional CMO's are generally generating between $250k USD to $5MM USD in annual recurring revenue (ARR). On the higher end, we've observed that companies below $5MM are where we can add the more value, however we are able to work with and scale the marketing operations of companies far above $5MM ARR with growth equity investments.
2Do you offer your services on a consulting basis?
Yes, we do offer our digital marketing and M&A advisory on a consulting basis. We work 100% on fixed fee basis for Digital Marketing advisory, but we prefer working on a lower fixed fee tied with an upside fee based on the additional traceable revenue that we deliver, in order to align interest, risk and upside with startups. For M&A advisory, we exclusively work on a retainer + success fee basis.
3How does a partnership with HoriZen work?
The best way to think about us is as your externalized Chief Marketing Officer. After having a few initial conversations with you, we will design a roadmap and marketing plan along with a marketing budget for the next 12 months.

Once we mutually agree on the plan, we will handle execution and communicate regularly with you to discuss progress, results and next steps.

We often start with one specific aspect of your digital marketing (E.g. Conversion Rate Optimization) to better learn how to work together and build trust, and then we'll gradually expand our scope of work and responsibilities.

Depending on your goals and needs, we can also spend time helping you design better financial and operational reporting tools and provide strategic CFO services to better understand your financials or help you model your financing needs. If you're looking to raise funds or get acquired, we'll also work with you to better position and structure your business to make it investor/buyer - ready.

We'll also be in position to handle your fundraising or M&A process.

For a detailed example on how we work, we recommend you to read our case study on Postalytics
4How do you assess if my company is a good fit?
We start by reviewing your last 3 year monthly P&L and Google Analytics to form a model and roadmap about your business. We also do a full marketing audit of your website and review your competitors, the keywords you rank for etc. in order for us to assess whether we think that we are a good fit for your business and to assess the growth potential of your company.
5What are your specific areas of expertise?
In terms of growth marketing, we cover a wide range of competencies and we particularly specialize in:

  • Conversion Rate Optimization (e.g. Website Design, Landing page optimization, Chatbots, etc.)
  • Pricing optimization
  • SEO and Content strategy
  • Webinars
  • Paid Ad Marketing (Facebook, Google)
  • Lead Generation/Outreach Campaigns
    6What verticals do you like to work with?
    We are fairly generalist but we have a preference for Marketing Tech, Productivity Tools, Education, HR, Sales and Fintech. We will generally not get involved in industries that need a deep specialized expertise like Biotech, Oil & Gas, Medicine etc.


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