10/05/2021

Balsamiq: Sticking To Your Values When Bootrapping a StartUp

When did you make that decision to keep Balsamiq bootstrapped? Yes, it was very much from the beginning. My motivation was never to make money with […]
09/10/2021

How a 26 Year Old Started a SaaS Company and Sold It For 7 Figures At The Age Of 30

What Was The Initial Costs to Launch Ninja Outreach? For the costs, in the first year, it was definitely 10’s of 1000s of dollars. It wasn’t […]
08/03/2021

Postalytics: Improve Conversion Rate by 25% to Website In 4 Months [Case Study]

Executive Summary Over the course of a 12 month period and after completing our initial comprehensive audit with the Postalytics team, we worked on and improved […]
07/30/2021

Insider Risk: A Cybersecurity Threat Least Talked About in The Industry

Non-Compete Agreements and The Importance for a Cybersecurity Threat We’ve seen it’s really interesting, when we first put it in our own company, every single person […]
07/12/2021

How To Be A Better CEO and Leader

How to Be a Better CEO Through Times of Uncertainty? I’m talking to my clients very actively about mental models and guiding principles right now, because […]
06/08/2021

How To Increase Traffic, Users & Revenue With a Scalable Marketing Playbook

How To Increase Traffic to Your Site As a SaaS Marketer Facing Competition? I see this sometimes and I’m probably guilty of it, where i’m at […]
04/13/2021

How to Generate Quality B2B Leads On LinkedIn?

How To Setup Your First Campaign For B2B Leads On LinkedIn? Before you consider being proactive for B2B leads on LinkedIn, you need to do almost […]
04/05/2021

CallHippo: How to Bootstrap a SaaS from Zero to $3MM ARR in Less Than 2 Years

How To Best Allocate Capital & Your Budget As a Bootstrapped SaaS Company? I think people can build product. I think there are a lot of […]
03/18/2021

How To Quickly Reduce Churn By Up To 40% and Optimize SaaS Pricing

Patrick is the CEO of ProfitWell, a software solution for subscription model companies. With their monetization and retention strategies, they provide free turnkey subscription financial metrics […]
02/20/2021

Top 10 Challenges SaaS Companies Faced in 2020 (Expert Roundup)

SaaS business models are here to stay. 2020 was so far the year of the Software as a Service (SaaS) industry. Because of a complex combination […]
01/30/2020

Official Launch of HoriZen – Acquiring SaaS Companies

HoriZen Capital, an M&A advisory and private equity company, acquires and grows SaaS companies globally with the backing of a network of investors and entrepreneurs. HoriZen […]
11/01/2019

How We Doubled Reseller Revenue, Keywords Ranked & Traffic on a Subscription Marketing Business

General Partner at Horizen Capital previously worked with Wired Investors and this is a case study on the acquisition and growth of based on the execution […]