09/30/2022
PPC For SaaS – Top Experts Reveal Advice to Scale Dylan Hey Luis Camacho 1

The 4 Pillars of Quality of Earnings

What Quality of Earnings says on Financial Performance The QofE analysis aims at giving an accurate representation of the financial performance of a company by adjusting […]
09/30/2022
PPC For SaaS – Top Experts Reveal Advice to Scale Dylan Hey Luis Camacho

PPC For SaaS – Top Experts Reveal Advice to Scale: Dylan Hey & Luis Camacho

Best PPC Channels For B2B SaaS Companies Questioned about what channels (LinkedIn, Facebook, Google AdWords) generally generate the best success on PPC campaigns for B2B SaaS […]
07/14/2022
How to Structure an Earn Out

How to Structure an Earn Out When Buying an Online Business

Earn outs are a common contractual mechanism used to structure M&A deals. Including an earn out period as part of the purchase price structure is extremely […]
05/24/2022
SaaS Financial Due Diligence

SaaS Due Diligence Services: Specialized Team for Software Companies

HoriZen Transaction Services has a team of Financial Due Diligence experts and we specialize in SaaS due diligence. If you are looking to acquire or buy-out […]
07/29/2021
financial due diligence in M&A

What Is Financial Due Diligence in M&A

I realized about a year ago that Financial Due Diligence in M&A was an obscure notion for a lot of people, including entrepreneurs and people working […]
07/12/2021
How to be a better CEO

How To Be A Better CEO and Leader

How to Be a Better CEO Through Times of Uncertainty? I’m talking to my clients very actively about mental models and guiding principles right now, because […]
06/29/2021
Email Productivity Hacks

Advice and Email Productivity Hacks from CEO of MailMan

I’m a fan of those email productivity hacks or tips, which are passive, which once you do it, you set it and forget it. If you […]
06/18/2021
Why to Invest In Mexico

Top Reasons Why To Invest In Mexico For Your Next Startup

Reasons Why To Invest In Mexico vs North America Mexico is very concentrated in real estate. It’s one of the founding growth powers for the economy […]
06/08/2021
How To Increase Traffic

How To Increase Traffic, Users & Revenue With a Scalable Marketing Playbook

How To Increase Traffic to Your Site As a SaaS Marketer Facing Competition? I see this sometimes and I’m probably guilty of it, where i’m at […]
05/27/2021
6 Startup Principles For Founders

6 Startup Principles That Every SaaS Founder Must Know

The genesis of this was really, I had some downtime at the end of last year, and I just started thinking about my history as an […]
05/18/2021
Important SaaS Trends For 2021

8 Important SaaS Trends For 2021 & Beyond

SaaS (Software-as-a-Service) is something people are now used to hearing about. SaaS services are now a common part of our daily professional and personal lives. Simply […]
05/17/2021
B2B SaaS Marketing Playbook

B2B SaaS Marketing Playbook And Building Sustainable Growth

Developing a B2B SaaS marketing playbook can be daunting. I know, I’ve been there. There are so many facets to use and deciding which to use […]