First plan of action is to review your business in detail, from finances to processes to team structure, we take the time to fully understand your business and your competitors over an entire 1-2 week time frame.
Based off our findings of your SaaS business and your competitors, we build a concrete 12 month roadmap for the team on what could be improved across each business unit to make the company more attractive for investors or the ability to scale.
After we schedule out the priorities, our teams goes to work to execute on the plan and continuously monitor the results of the changes on a daily basis to ensure we're moving the business forward in the right direction.
The worst thing you can do as a SaaS company is guess. Success in SaaS is a science, founded on ideal customers, and grounded in research, data, smart tools and smarter tracking.
We’ve been developing growth strategies for top SaaS companies for over a decade and now we are now offering SaaS consulting services through our partnership program for a select few businesses.
We’ll meet for two, one-hour phone calls each week to focus on what you need most, so you can grow your company with confidence – and stop guessing altogether. We work together on a long term engagement until we hit our targets and have the ability to truly scale.
A few hours of homework is required per week on both our ends to complete. We keep the accountability there to ensure we only work with businesses who can execute against the the roadmap which we've defined together and continuously grow.
If we don't see concrete results as we track the data, we pivot and optimize throughout the entire process quickly to stay ahead. Over time, we continually refine and improve the business to stay ahead of the competition and find critical mass to scale the business.
You're not just a client, we treat you as a partner like any of our own portfolio companies. With over 20+ years of combined experience in SaaS, we take pride in our reputation to drive real results and only work with companies that we're confident we can make an impact with. If we don't feel we're a good fit, we'll let you know right up front.
Productized Design Marketing Agency
We defined a business model that would help their brand stand out from the competition. We then built out a process using marketing automation in order to be able to scale their agency, while maintaining profitability. The main channel of growth we employed was paid marketing and continuous testing throughout the funnel conversions (leads, add to carts and sales) to optimize the CPA.
Link Management and Retargeting SaaS platform for marketers
InLeven is a startup that needed help with their acquisition channels. After completing a full audit on their business and their competitors, we created a roadmap that focused on improving conversions & strategic partnerships that increased their new trial signups tenfold. We used a combination of SEO, PPC and affiliate marketing to drive high growth leads to their website.
We can then discuss if there is an opportunity to have the Horizen Capital team implement portions of the newly defined growth strategy and then...we go to work to kick SaaS together!