Need B2B SaaS Consulting Services?

Let's work together as your growth marketing partners in setting up

your B2B SaaS business for success.

Our consulting firm and SaaS marketing team is offering a limited number of

growth partnership engagements in 2022.

How Our SaaS Consultant Works

Step 1: SaaS Business Audit

The first plan of action is for a consultant to review your SaaS business in detail, from finances, the SaaS model, sales to operation processes and existing team structure. Our SaaS consultants take the time to fully understand your business model, your ideal customer and research your competitors over an entire 1-2 week time frame. This helps us paint a picture of what a leading SaaS provider and platform on your industry looks like to help your growth.

Step 2: Define Roadmap

Based on our findings on your B2B SaaS company and your market competitors, we build a concrete 12 month roadmap for the company on what metrics could be improved across each business unit to make the company more attractive for investors or to scale the revenue and lead generation strategy and bring more sales to your startup.

Step 3: Execute and Scale

After we schedule out the priorities, our SaaS growth marketing team and your SaaS consultant goes to work on development and execution on the plan and continuously monitor the data and results of the changes we make on a daily basis to ensure we're moving the business forward in the right direction. We aim for our SaaS consulting solutions to becoming dominant leaders in their industry. Most startups we work with will see the value within this phase of the development of new clients.

Continuous Results

The worst thing you can do as a SaaS company is guess. Success in SaaS is a science, founded on your ideal customer, and grounded in research, data, analytics, smart tools and smarter tracking.

We’ve been developing the best strategies for top SaaS companies for well over a decade and we are now offering B2B SaaS consulting service / Fractional Chief Marketing Officer services through our partnership program working directly with the SaaS founder and software development team.

Focus meetings

Our SaaS consultant will meet for up to two, one-hour consulting phone calls each week to focus on what you need most, so we can grow your company and revenue together with confidence – and stop guessing altogether. We can also work together as externalized CMO and potentially equity partners on a long term engagement to hit our success metrics and targets and have the ability to truly scale your product.

Accountability and Homework

A few hours of homework are required per week on both our ends to complete the consulting process. As an externalized CMO and SaaS marketing partner we need to keep the accountability there to ensure we are consulting only with software businesses and a SaaS founder who can execute against the roadmap which we've defined together and can continuously grow.

Clear Results and Growth

If we don't see concrete results as we track the data, our best SaaS consultants will  pivot and optimize throughout the entire growth process, including pricing or product management, quickly to stay ahead. Over time, we continually refine and improve the business to stay ahead of the competition and find critical mass to scale the SaaS product and reap the benefits of your work.

Our SaaS Marketing Partnership Selection Process

You're not just a consulting client, we treat you as a SaaS growth partner like any of our own portfolio of SaaS companies. With over 20+ years of expertise consulting in SaaS software operations including being a previous SaaS founder, we take pride in our reputation to drive real results and only engage in SaaS consulting services with companies that we're confident we can make an impact with and improve success metrics. If we don't feel we're a good fit to work with you as SaaS marketing partners, we'll let you know right up front.

A Few Startups We've Partnered With Our SaaS Consulting Service


Direct Mail Marketing Automation Platform

We defined a SaaS marketing and growth strategy that would help Postalytics brand stand out from the competition. The main customer acquisition channel of growth we employed was paid marketing and continuous testing throughout the funnel conversion rate optimization by testing different copy and landing page designs (qualified traffic, trial clicks, new user conversion and new revenue) where we were able optimize the number of credit cards entered by 3x. We then focused on deploying a high value paid marketing campaign through Facebook, Google Adwords and LinkedIn Ads, we decreased Cost Per Acquisition by 47%.


Secure File Sharing and Transfer Platform

DropSend is a SaaS product that needed consulting services to optimize their acquisition channels and compete with other leaders in the market. After completing a full audit of their traffic and their competitors, our SaaS consultants created a successful marketing and customer acquisition roadmap that focused on improving conversions that increased their new free trial signups to their SaaS company by over 50%. We used a combination of testing copywriting and high value UX/UI strategies to drive a higher volume of leads to their platform both on the website and in the app.

What Growth Strategies Does Our Marketing Team Implement?

Option 1:
SaaS Growth Strategy Consulting Services

We spend up to 2 hours a week advising you on whatever it takes to find the right customers in your market, pulling from our experience of developing growth strategies from a portfolio of SaaS businesses and investments. Our SaaS consultant works with your existing SaaS companies marketing team to implement the strategies and attract new customers and clients.


  • -Weekly 1-2 hour call with SaaS consultant
  • -Build and review the companies growth strategy and KPI review
  • -Discuss and review weekly digital marketing experiment results including:
    • -Product and existing customers validation
    • -Analytics and conversion tracking
    • -Digital ads on Google, Facebook and LinkedIn
    • -Custom growth partnerships
    • -SaaS Sales demos and conversions
    • -Referral loops
    • -Onboarding and in-product experiments
    • -Email outreach and lead generation

  • Unlimited email access to review and provide feedback on tasks

Fully Managed SaaS Startup Fractional CMO/CFO Services

Senior SaaS consultant working closely with your existing leadership team and you along with bringing our full time supported marketing resources to support you on whatever it takes to grow customer base and achieve your goals for your SaaS businesses. The growth marketing team executes every step of the digital marketing and growth strategy to attract new customers and clients.


  • -Weekly 1-2 hour call with SaaS consultant
  • -Build and review the companies strategy and KPI's
  • -Access Monday to Friday to deal with ongoing challenges and communication
  • -Build, communicate with and manage team to handle digital marketing results:
    • -Full financial, marketing and sales audit for building a growth roadmap
    • -SEO (technical, on page and off page) as well as content strategy for content marketing 
    • -Podcast and Video marketing (include setting up and managing)
    • -Conversion rate optimization testing across customer funnel
    • -Website design (UI/UX)
    • -Onboarding and training marketing team or agencies
    • -Analytics and conversion tracking.
    • -Manage and scale full digital ads on Google, Facebook or LinkedIn.
    • -Build custom channel partnerships
    • -SaaS Sales demos and conversions
    • -Referral loops
    • -Onboarding and in-product experiments
    • -Email outreach and lead generation through social
    • -SaaS Pricing

  • Unlimited email access to review and provide feedback on tasks

Using our deep market consulting experience, we can discuss if there is an opportunity to have the Horizen Capital team and SaaS consultants implement portions of the newly defined growth strategy for your SaaS software company and then...we go to work to scale up your SaaS startup together!

What Are You Waiting For? 

Let's Talk and Improve Your SaaS Company Today!