How It Works
Step 1: Business Audit
The first plan of action is to review your SaaS business in detail, from finances, the SaaS model, sales to operation processes to team structure, we take the time to fully understand your business model, your ideal customer and your competitors over an entire 1-2 week time frame. This helps us paint a picture of what a leading SaaS provider and platform on your vertical looks like.
Step 2: Define Roadmap
Based off our findings on your B2B SaaS company and your market competitors, we build a concrete 12 month roadmap for the team on what metrics could be improved across each business unit to make the company more attractive for investors or to scale the revenue and lead generation strategy and bring more sales to your startup.
Step 3: Execute and Scale
After we schedule out the priorities, our growth marketing team and your SaaS consultant goes to work to execute on the plan and continuously monitor the results of the changes we make on a daily basis to ensure we're moving the business forward in the right direction. We aim for our SaaS solutions to becoming dominant leaders in their industry.
The worst thing you can do as a SaaS company is guess. Success in SaaS is a science, founded on your ideal customer, and grounded in research, data, analytics, smart tools and smarter tracking.
We’ve been developing the best growth strategy for top SaaS software well over a decade and we are now offering B2B SaaS consulting service / Fractional Chief Marketing Officer services through our partnership program working directly with the SaaS founder and software development team.
Our consultant will meet for two, one-hour phone calls each week to focus on what you need most, so we can grow your company and revenue together with confidence – and stop guessing altogether. We work together as externalized CMO and potentially equity partners on a long term engagement to hit our metrics and targets and have the ability to truly scale your SaaS product.
Accountability and Homework
A few hours of homework is required per week on both our ends to complete. As an externalized CMO and SaaS marketing partner we need to keep the accountability there to ensure we only work with software businesses and a SaaS founder who can execute against the roadmap which we've defined together and can continuously grow.
Clear Results and Growth
If we don't see concrete results as we track the data, we pivot and optimize throughout the entire process, including pricing, quickly to stay ahead. Over time, we continually refine and improve the business to stay ahead of the competition and find critical mass to scale the SaaS product.
Our SaaS Marketing Partnership Selection Process
You're not just a consulting client, we treat you as a partner like any of our own portfolio companies. With over 20+ years of experience in SaaS software operations including being a previous SaaS founder, we take pride in our reputation to drive real results and only engage in SaaS consulting services with companies that we're confident we can make an impact with and improve metrics. If we don't feel we're a good fit to work with you as growth marketing partners, we'll let you know right up front.
A Few Startups We've Partnered With Our SaaS Consulting Service
We defined a marketing and growth strategy that would help Postalytics brand stand out from the competition. The main customer acquisition channels of growth we employed was paid marketing and continuous testing throughout the funnel conversion rate optimization by testing different copy and landing page designs (qualified traffic, trial clicks, new user conversion and new revenue) where we were able optimize number of credit cards entered by 3x. We then focused on deploying the paid marketing through Facebook, Google Adwords and LinkedIn Ads, we decreased Cost Per Acquisition by 47%.
DropSend is a SaaS product that needed help with optimizing their acquisition channels and compete with other SaaS provider leaders in the market. After completing a full audit of their traffic and their competitors, we created success marketing and customer acquisition roadmap that focused on improving conversions that increased their new free trial signups to their SaaS company by over 50%. We used a combination of testing copywriting and UX/UI strategies to drive a higher volume of leads to their platform both on the website and in the app.
Using our deep market experience, we can discuss if there is an opportunity to have the Horizen Capital team and consultant implement portions of the newly defined growth strategy for your SaaS software and then...we go to work to scale up your SaaS startup together!