Blog

SaaS (Software-as-a-Service) is something people are now used to hearing about. SaaS services are now a common part of our daily professional and personal lives. Simply put, SaaS is a business model in which customers pay to use software hosted by a company on a remote server. Instead of installing and maintaining software, users simply access

Developing a B2B SaaS marketing playbook can be daunting. I know, I’ve been there. There are so many facets to use and deciding which to use can be difficult.Most digital marketing campaigns are doomed to fail as they’re complex and demanding. But it doesn’t have to be that way with the right methodology and marketing

As an online entrepreneur, you can start from scratch and build an online business from the ground up. 1) Figure out your niche 2) Set up a website 3) Build an email list and market to it 4) Write blog posts and other content 5) Create products or promote affiliate products — or use the

How To Setup Your First Campaign For B2B Leads On LinkedIn?Before you consider being proactive for B2B leads on LinkedIn, you need to do almost like an internal audit. Because that's one thing that I see a lot of companies not do and because they didn't take inventory and be smart about what they're going

How To Best Allocate Capital & Your Budget As a Bootstrapped SaaS Company? I think people can build product. I think there are a lot of products out there have been there but the founders have not been able to reach the right audiences out there. I think marketing is the most important thing. The founder

What Have Been the 3 Growth-Through-Acquisitions Deals in 2019-2020? Going into last year, we were a marketing company. Full stop, full-service marketing, gift, loyalty, promotions, email marketing, all that good stuff. So what we were missing is we had kind of two services we offer from a marketing perspective, though, we sold email marketing as a

© 2020 Horizen Capital. All rights reserved.