Need B2B SaaS Consulting Services?
Let's work together as your growth marketing partners in setting up your B2B SaaS business for success.
Our consulting firm and SaaS marketing team is offering a limited number of growth partnership engagements in 2022.
How Our SaaS Consultant Works
1.
SAAS BUSINESS AUDIT
The first plan of action is for a consultant to review your SaaS business in detail, from finances, the SaaS model, sales to operation processes and existing team structure. Our SaaS consultants take the time to fully understand your business model, your ideal customer and research your competitors over an entire 1-2 week time frame. This helps us paint a picture of what a leading SaaS provider and platform on your industry looks like to help your growth.
2.
DEFINE ROADMAP
Based on our findings on your B2B SaaS company and your market competitors, we build a concrete 12 month roadmap for the company on what metrics could be improved across each business unit to make the company more attractive for investors or to scale the revenue and lead generation strategy and bring more sales to your startup.
3.
EXECUTE AND SCALE
After we schedule out the priorities, our SaaS growth marketing team and your SaaS consultant goes to work on development and execution on the plan and continuously monitor the data and results of the changes we make on a daily basis to ensure we’re moving the business forward in the right direction. We aim for our SaaS consulting solutions to becoming dominant leaders in their industry. Most startups we work with will see the value within this phase of the development of new clients.
Continuous
Results
The worst thing you can do as a SaaS company is guess. Success in SaaS is a science, founded on your ideal customer, and grounded in research, data, analytics, smart tools and smarter tracking.
We’ve been developing the best strategies for top SaaS companies for well over a decade and we are now offering B2B SaaS consulting service / Fractional Chief Marketing Officer services through our partnership program working directly with the SaaS founder and software development team.
Focus meetings
Our SaaS consultant will meet for up to two, one-hour consulting phone calls each week to focus on what you need most, so we can grow your company and revenue together with confidence – and stop guessing altogether. We can also work together as externalized CMO and potentially equity partners on a long term engagement to hit our success metrics and targets and have the ability to truly scale your product.
Accountability and Homework
A few hours of homework are required per week on both our ends to complete the consulting process. As an externalized CMO and SaaS marketing partner we need to keep the accountability there to ensure we are consulting only with software businesses and a SaaS founder who can execute against the roadmap which we’ve defined together and can continuously grow.
Clear Results and Growth
If we don’t see concrete results as we track the data, our best SaaS consultants will pivot and optimize throughout the entire growth process, including pricing or product management, quickly to stay ahead. Over time, we continually refine and improve the business to stay ahead of the competition and find critical mass to scale the SaaS product and reap the benefits of your work.
Our SaaS Marketing Partnership Selection Process
You’re not just a consulting client, we treat you as a SaaS growth partner like any of our own portfolio of SaaS companies. With over 20+ years of expertise consulting in SaaS software operations including being a previous SaaS founder, we take pride in our reputation to drive real results and only engage in SaaS consulting services with companies that we’re confident we can make an impact with and improve success metrics.
If we don’t feel we’re a good fit to work with you as SaaS marketing partners, we’ll let you know right up front.
A Few Startups We've Partnered With Our SaaS Consulting Service
POSTALYTICS
Postalytics Direct Mail Marketing Automation Platform We defined a SaaS marketing and growth strategy that would help Postalytics brand stand out from the competition. The main customer acquisition channel of growth we employed was paid marketing and continuous testing throughout the funnel conversion rate optimization by testing different copy and landing page designs (qualified traffic, trial clicks, new user conversion and new revenue) where we were able optimize the number of credit cards entered by 3x. We then focused on deploying a high value paid marketing campaign through Facebook, Google Adwords and LinkedIn Ads, we decreased Cost Per Acquisition by 47%.
DROPSEND
DropSend is a SaaS product that needed consulting services to optimize their acquisition channels and compete with other leaders in the market. After completing a full audit of their traffic and their competitors, our SaaS consultants created a successful marketing and customer acquisition roadmap that focused on improving conversions that increased their new free trial signups to their SaaS company by over 50%. We used a combination of testing copywriting and high value UX/UI strategies to drive a higher volume of leads to their platform both on the website and in the app.
What Growth Strategies Does Our Marketing Team Implement?
OPTION 1
SAAS GROWTH STRATEGY CONSULTING SERVICES
Weekly 1-2 hour call with SaaS consultant
Build and review the companies growth strategy and KPI review
Discuss and review weekly digital marketing experiment results
Product and existing customers validation
Analytics and conversion tracking
Digital ads on Google, Facebook and LinkedIn
Custom growth partnerships
SaaS Sales demos and conversions
Referral loops
Onboarding and in-product experiments
Email outreach and lead generation
OPTION 2
FULLY MANAGED SAAS STARTUP FRACTIONAL CMO/CFO SERVICES
Weekly 1-2 hour call with SaaS consultant
Build and review the companies strategy and KPI's
Access Monday to Friday to deal with ongoing challenges and communication
Build, communicate with and manage team to handle digital marketing results
Full financial, marketing and sales audit for building a growth roadmap
SEO (technical, on page and off page) as well as content strategy for content marketing
Podcast and Video marketing (include setting up and managing)
Conversion rate optimization testing across customer funnel
Website design (UI/UX)
Onboarding and training marketing team or agencies
Analytics and conversion tracking
Manage and scale full digital ads on Google, Facebook or LinkedIn
Build custom channel partnerships
SaaS Sales demos and conversions
Referral loops
Onboarding and in-product experiments
Email outreach and lead generation through social
SaaS Pricing
