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Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.
We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.
Saas District - Akeel Jabber | HoriZen Capital Episode 48, 8th October 2020
How to Cash in your SaaS Customer Success Stories with Joel Klettke | Podcast #48
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Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and Hotjar capture and share persuasive customer success stories.
Apart from being a conversion-focused copywriter and strategist, Joel is a BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication and helping you figure out what content you actually need to reach, nurture and convert your audience.
During this interview we cover:
- 00:00 - Intro
- 01:06 - Launching Case Study buddy, the Problem to Solve & Opportunity
- 04:27 - Creating More Case Studies VS Creating Top Of The Funnel Content
- 07:36 - Ways of Leveraging Customer Success Stories You May Weren’t Aware
- 10:39 - Best Formats For Effective & Engaging Case Studies
- 13:30 - Generate Authority In the Early Stages of your SaaS Company
- 16:37 - Best Structure the Case Study from the Planning Phase
- 19:54 - How To Measure ROI When Using Marketing Efforts on Case Studies
- 24:14 - How To Repurpose Your Customer Success Stories
- 26:21 - Maximize Your Case Study Conversions & Effectiveness
- 29:02 - Resources & Mentors From Joel
- 31:39 - Get In Touch With Joel
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