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Saas District - Akeel Jabber | HoriZen Capital Episode 48, 8th October 2020

How to Cash in your SaaS Customer Success Stories with Joel Klettke #48

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Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and  Hotjar capture and share persuasive customer success stories.

Apart from being a conversion-focused copywriter and strategist, Joel is a  BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication  and helping you figure out what content you actually need to reach, nurture and convert your audience. 

During this interview we cover:

  • 00:00 - Intro
  • 01:06 -   Launching Case Study buddy, the Problem to Solve & Opportunity
  • 04:27 - Creating More Case Studies VS Creating Top Of The Funnel Content
  • 07:36 - Ways of Leveraging Customer Success Stories You May Weren’t Aware 
  • 10:39 - Best Formats For Effective & Engaging Case Studies
  • 13:30 - Generate Authority In the Early Stages of your SaaS Company
  • 16:37 - Best Structure the Case Study from the Planning Phase
  • 19:54 - How To Measure ROI When Using Marketing Efforts on Case Studies
  • 24:14 - How To Repurpose Your Customer Success Stories
  • 26:21 - Maximize Your Case Study Conversions & Effectiveness
  • 29:02 - Resources & Mentors From Joel
  • 31:39 - Get In Touch With Joel

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Twitter - https://twitter.com/AkeelJabber

LinkedIn - https://linkedin.com/in/akeel-jabbar

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