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Saas District - Akeel Jabber | Horizen Capital Episode 32, 13th August 2020

#32 An Unusual Round of Founding & Unusual Times to Launch a Startup with Rand Fishkin

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50:26

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Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

During this interview we cover:

  • 00:00 - Intro
  • 00:58: - Stepping down as Moz CEO, was the right decision?
  • 03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague
  • 10:00 - Why Raising Capital VS Bootstrapping
  • 13:16  - Get Richer, die Trying & the Genetic Lottery 
  • 17:50 - An Unusual Time to Launch & Was it the Right Decision?
  • 21:02 - Where to Focus your Marketing Efforts & Rand Best Practices
  • 33:58  - Why Podcasting & Episodic Content are a Powerful Tool to Build Connections 
  • 39:08 - How to Leverage SEO in 2020 
  • 46:10 - What’s Rand a Lifer Of?
  • 47:20  - A Question For Rand Fishkin from Eric Vardon
  • 49:04 Outro

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