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Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 171, 18th March 2022

Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171

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32:25

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Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market.

Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021.

He has a background as an Accenture consultant with more than 3 years of experience in test and deployment management of global IT implementations.


In this episode we cover:

  • 00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 - Intro
  • 02:17 - The PLG Strategy Definition
  • 05:20 - Tips to Create Auto Selling Products
  • 07:10 - The Features Of The Great Product
  • 09:00 - Giving The Right Solution At The Right Time
  • 11:10 - Make The Customer Onboarding Happen
  • 12:51 - Examples Of Successful Onboarding
  • 14:53 - How They Built Userflow
  • 17:22 - Esben's Role On Building Userflow
  • 21:42 - Esben's Favorite Hobbies To Get Into a Flow State
  • 22:48 - Esben's Piece of Advice for His 25 Years Old Self
  • 24:23 - Esben's Biggest Challenges at Userflow
  • 25:03 - Instrumental Resources for Esben's Success
  • 27:57 - What Does Success Means for Esben Today
  • 31:00 - Get in Touch With Esben

Get In Touch With Esben:

Esben's Linkedin

Userflow

Mentions:

LogRocket

MailChimp

Jason Lemkin

Books:

Product Led-Growth by Wes Bush


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