Listen & Subscribe

Top rated SaaS podcast for entrepreneurs and investors.
We interview top Saas entrepreneurs, leaders, investors and growth marketers to help you in scaling your Saas business.

Saas District - Akeel Jabber | Horizen Capital Episode 17, 18th June 2020

#17: Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura

1x

share

notes

00:00

1:00:06

00:00

1:00:06

1x

share

notes

Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.

Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience

Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.

During this interview we cover:

  • Current COVID-19 Strategy
  • Pre & Post Investment SaaS company Grow Advice
  • Lead Generation VS Product Focused
  • The importance of U/X (Tips & strategies)
  • Effective Marketing Budgets
  • Trial to Paid VS Enterprise Focused
  • Sales Cycles & how to shorten them

Links and mentions:

ExB Website

Get in touch with Andy:

Andy’s LinkedIn Profile
Andy’s’s Twitter Profile
More About Andy

More about Akeel:

🐦 Twitter - https://twitter.com/AkeelJabber

💼 LinkedIn - https://linkedin.com/in/akeel-jabbar

🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast

--- Send in a voice message: https://anchor.fm/saas-district/message