Listen & Subscribe

Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new new podcast episodes every single week by our podcast host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 17, 18th June 2020

Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura #17:

1x

share

notes

00:00

1:00:06

00:00

1:00:06

1x

share

notes

Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.

Andy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience

Over the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.

During this interview we cover:

  • Current COVID-19 Strategy
  • Pre & Post Investment SaaS company Grow Advice
  • Lead Generation VS Product Focused
  • The importance of U/X (Tips & strategies)
  • Effective Marketing Budgets
  • Trial to Paid VS Enterprise Focused
  • Sales Cycles & how to shorten them

Links and mentions:

ExB Website

Get in touch with Andy:

Andy’s LinkedIn Profile
Andy’s’s Twitter Profile
More About Andy

More about Akeel:

🐦 Twitter - https://twitter.com/AkeelJabber

💼 LinkedIn - https://linkedin.com/in/akeel-jabbar

🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast

--- Send in a voice message: https://anchor.fm/saas-district/message

Are You A: SaaS CEO, SaaS Entrepreneur or SaaS Marketing Leader who Wants to be a Guest or Sponsor on our SaaS Podcast?

© 2021 Horizen. All rights reserved.

Saas District Podcast