SaaS Podcast for Entrepreneurs & Investors

Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 16, 16th June 2020

Using Storytelling, Unsuccessful Exit, and Adaptive Marketing to Grow your Marketplace with Murali Satagopan | Podcast #16











Murali Satagopan is a strong marketer and storyteller who loves communication and solving problems in the web space. He founded a company, got funded, grew it big and then had an unsuccessful exit where he left with no money and lots of experience. He used that experience at Freshdesk to help grow their marketplace. Product GTM, Content Marketing, telling great stories and crafting creative marketing campaigns are some of his many strengths. He is currently Head of ISV Partnerships and Partner Marketing at Freshworks Marketplace where he handles marketing for the Freshworks Marketplace - one of the hottest horizontals at Freshworks. 

Murali is also a standup comedian with a strong theatre background. He was invited to the Short+Sweet Festival in Sydney where he performed. 

During this interview we cover: 

The importance of leveraging strategic partnerships and integrations to grow your startup 

How an “unsuccessful exit” was the foundational experience for a successful 

Marketplace Working beyond the scope for personal and professional growth 

The do’s and dont's when building a product. 

Trying again to start a business VS joining a company 

Why to use Freshworks as a leveraging channel for growth 

COVID-19  customer trends and unique approaches to problem solving 

How can a SaaS founder or marketer validate whether a partner program will be worthwhile for their SaaS? 

The 2 best practices to build better products 

Links and mentions: FreshWorks website 

Get in touch with Murali: 

Murali’s LinkedIn Profile 

Murali’s Twitter Profile 

More about Akeel: 


Send in a voice message:

Are You A: SaaS CEO, SaaS Entrepreneur or SaaS Marketing Leader who Wants to be a Guest or Sponsor on our SaaS Podcast?

© 2022 Horizen. All rights reserved.

Saas District Podcast