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Saas District - Akeel Jabber | HoriZen Capital Episode 159, 17th December 2021

Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159

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Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :D

Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.

During this episode we cover:

  • 00:00 - ProdCamp User Feedback & Product Management Platform
  • 00:54 - Intro
  • 02:57 - Customer Research at Balsamiq
  • 05:20 - How The Research Interview Works
  • 07:57 - Peers & Improve Organization Communication Strategy
  • 10:12 - Time zones & The "Golden Hour"
  • 12:19 - Product Road map & Decisions
  • 16:55 - Tips About Starting a Customer Research on a SaaS
  • 21:23 - Adding Value To Interaction With Customers
  • 25:21 - How Balsamiq is Monitoring & Improving With/Without Metrics
  • 29:10 - Why Alberto Doesn't Have a Balsamiq Pet
  • 29:25 What Pet Alberto Would Adopt + Name
  • 29:54 - Alberto's Suggested Dishes to Try in Bologna
  • 30:31 - Why Jessica Doesn't Have a Balsamiq Pet
  • 31:52 - What Pet Jessica Would Adopt + Name
  • 32:35 - What Superpower Jessica Would Want
  • 34:15 - Career Path Tips From Alberto & Jessica
  • 35:51 - What Motivates Them to Keep Working Hard


Get in Touch With Alberto & Jessica:

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Jessica’s Twitter


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