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Saas District - Akeel Jabber | HoriZen Capital Episode 156, 7th December 2021

Inside Balsamiq: Education as a “Feature” of Your SaaS Product with Leon Barnard # 156

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35:40

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Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better.

During this interview we cover:

  • 00:00 - ShoutOUT SMS and Email Messaging That Converts
  • 01:08 - Intro
  • 02:29 - Marketing Strategy on Balsamiq
  • 04:28 - Balsamiq Atypical Approach on Marketing
  • 06:56 - The Whole Product Concept
  • 10:11 - The "What Should I Make For Dinner" Feature
  • 13:12 - Product Experience, Features & Wireframing
  • 14:56 - The 4 Pillars Of Balsamiq's Sustainable Growth
  • 17:23 - How Implement This Pillars as SaaS Founder
  • 20:12 - Customer Service as A Marketing Tool
  • 22:05 - How Balsamiq Uses Education As A Feature
  • 29:39 - Leon's Favorite Hobbies To Get Into a Flow State
  • 30:16 - Something People Usually Learn Only After It Is Too Late
  • 31:31 - Career Path Tips For Professionals at Leon's Area
  • 33:03 - What Motivates Leon To Continue Working Hard
  • 34:13 - What Leon Loves The Most About Balsamiq


Mentions:

Balsamiq SaaS Design Lessons


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