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Saas District - Akeel Jabber | HoriZen Capital Episode 156, 7th December 2021
Inside Balsamiq: Education as a “Feature” of Your SaaS Product with Leon Barnard # 156
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Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better.
During this interview we cover:
- 00:00 - ShoutOUT SMS and Email Messaging That Converts
- 01:08 - Intro
- 02:29 - Marketing Strategy on Balsamiq
- 04:28 - Balsamiq Atypical Approach on Marketing
- 06:56 - The Whole Product Concept
- 10:11 - The "What Should I Make For Dinner" Feature
- 13:12 - Product Experience, Features & Wireframing
- 14:56 - The 4 Pillars Of Balsamiq's Sustainable Growth
- 17:23 - How Implement This Pillars as SaaS Founder
- 20:12 - Customer Service as A Marketing Tool
- 22:05 - How Balsamiq Uses Education As A Feature
- 29:39 - Leon's Favorite Hobbies To Get Into a Flow State
- 30:16 - Something People Usually Learn Only After It Is Too Late
- 31:31 - Career Path Tips For Professionals at Leon's Area
- 33:03 - What Motivates Leon To Continue Working Hard
- 34:13 - What Leon Loves The Most About Balsamiq
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