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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.
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Saas District - Akeel Jabber | HoriZen Capital Episode 139, 3rd September 2021
High-Level SaaS Growth Challenges & Why Product and Help Content is Important with Akis Laopodis #139


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Akis is a serial entrepreneur, revenue and growth operations advisor, and founder at HelpfulDocs where they create knowledge base, help, videos, product, guides, and all the help documents users need.
Akis is an expert on customer needs and designing impact solutions to the existing problems of the B2B and tech industries.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT for $100 OFF)
- 01:02 - Intro
- 02:00 - Lead Generation & Getting the Most Value Out of Them
- 12:14 -High-Level SaaS Growth Challenges
- 14:55 -High-Switching Costs & Maintaining Balanced Economics
- 16:52 - Funnel Optimization for a Balanced ROI
- 21:47 - Improving CAC for Your SaaS
- 24:39 - Best Marketing Strategies for a B2B SaaS
- 29:41 -Product & Help Content, What’s the Importance?
- 35:54 - Akis’s Background & Launching HelpfulDocs
- 38:55 - HelpfulDocs in Terms of Size & is it Bootstrapped or VC Backed?
- 40:57 - Advice Akis Would Tell His 25 Years Old Self
- 42:38 - Instrumental Resources for Akis’s Success
- 30:12 - How’s Akis Measuring his Own Leadership Success?
- 32:53 - Opportunities New Founders Could Tackle Right Now
- 38:22 - Biggest Challenges Akis is Facing Right Now
- 41:17 - Instrumental Resources for Akis’s Success
- 44:01 - What does Success Mean to Akis
- 45:45 - Get in Touch With Akis
Mentions:
People:
Get In Touch With Akis:
- Akis’s Linkedin
- @Akislaopodis
- al@helpfuldocs.com
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