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We release new new podcast episodes every single week by our podcast host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 106, 4th May 2021

Building a Triple A1 Audience In Your Marketing Plan for Maximum Business Growth with Michael GreenBerg # 106

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Michael Greenberg is an entrepreneur & advisor, founder of Gentleman Of Technology LLC, a B2B venture creation and strategy consulting firm. He’s also the Chief Strategist at Call for Content, a white label podcast production & services for agencies & consultants. 

Michael is an expert at increasing process efficiency, analysis, strategy and building up businesses. 

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 02:14 - Michael’s  Background, Past Positions & Ventures
  • 05:36 - The Triple A1 Model
  • 07:20 -  6 Core Lead Roles & Why do you Need Them
  • 12:41 - Quality over Quantity on Content Creation Efforts 
  • 17:18 - The Authority Marketing Playbook & The 3 Types of Authority
  • 20:17 -How  to Build Authority for Your SaaS at any Stage
  • 24:25 - What Makes Michael Want to Buy an Online Business
  • 27:22 - On what One Thing Michael Would bet his Net Worth?
  • 29:11 - Advice Michael Would Tell his 25 Year old Self
  • 29:55 - Biggest Challenges Michael is Facing Right now
  • 30:48 - Instrumental Resources for Michael Success
  • 32:44 - What does Success Mean to Michael Today
  • 34:05 -  Get in Touch With Michael

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