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Saas District - Akeel Jabber | HoriZen Capital Episode 92, 11th March 2021

Using the Power of Personalization at Scale wit Matt Barnett #92

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53:10

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Matt is the Founder & CEO of Bonjoro, a personal video messaging & customer delight platform to welcome & onboard customers & clients.

Bonjoro also helps customer success teams convert and retain more customers through personalized  video. 

Matt is a former designer & expert product builder with a passion for building a great business culture. As Bonjoro continues to grow, they’re aiming to be one of the most beloved companies, where values & culture continue to be the main driver of the business's success. 


During this interview we cover:


  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:02 - Intro 
  • 02:01 - Matt’s Background, Past Ventures & Bonjoro
  • 08:30 - Bonjoro in Term of Size & Raising Funds 
  • 10:42 - Leveraging Video for Onboarding & Customer Relationships
  • 18:18 - Video Funnels for SaaS Founders
  • 21:41 -  Some Surprising Uses for the Tool
  • 27:02 -  The Power Of Personalization at Scale 
  • 31:00 -  Successful Growth Strategies
  • 34:13 - Failed Growth Strategies
  • 36:59 - Engagement for Company Success 
  • 43:27 - Biggest Challenges  Matt’s Facing Right Now Growing Bonjoro
  • 45:43 - Advice Matt Would Tell his 25 Year old Self
  • 47:35  - Matt’s  Top Resources Instrumental to His Success 
  • 50:10 - What does Success mean To Matt Right Now
  • 51:37 - The Future for Bonjoro & Get in Touch with Matt



Mentions:

Books:

Get In Touch With Matt:



More about Akeel:


Twitter - https://twitter.com/AkeelJabber

LinkedIn - https://linkedin.com/in/akeel-jabbar

More Podcast Sessions - https://horizencapital.com/saas-podcast