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Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 92, 11th March 2021

Using the Power of Personalization at Scale wit Matt Barnett | #92 SaaS Podcast

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53:10

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Matt Barnett, the Founder & CEO of Bonjoro, a personal video messaging & customer delight platform to welcome & onboard customers & clients.

Bonjoro also helps customer success teams convert and retain more customers through personalized  video. 

Matt is a former designer & expert product builder with a passion for building a great business culture. As Bonjoro continues to grow, they’re aiming to be one of the most beloved companies, where values & culture continue to be the main driver of the business's success. 

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:02 - Intro 
  • 02:01 - Matt’s Background, Past Ventures & Bonjoro
  • 08:30 - Bonjoro in Term of Size & Raising Funds 
  • 10:42 - Leveraging Video for Onboarding & Customer Relationships
  • 18:18 - Video Funnels for SaaS Founders
  • 21:41 -  Some Surprising Uses for the Tool
  • 27:02 -  The Power Of Personalization at Scale 
  • 31:00 -  Successful Growth Strategies
  • 34:13 - Failed Growth Strategies
  • 36:59 - Engagement for Company Success 
  • 43:27 - Biggest Challenges  Matt’s Facing Right Now Growing Bonjoro
  • 45:43 - Advice Matt Would Tell his 25 Year old Self
  • 47:35  - Matt’s  Top Resources Instrumental to His Success 
  • 50:10 - What does Success mean To Matt Right Now
  • 51:37 - The Future for Bonjoro & Get in Touch with Matt

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