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Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new new podcast episodes every single week by our podcast host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 88, 25th February 2021

The 4 Reasons why Ideal Clients Never Buy Your Product & the 4R’s To Maximize Your Sales Process with Dan Morris #88











If you’re over the $250k of Revenue mark, go to and mention the SaaS District Podcast to redeem a free sales readiness assessment all of 2021 Q1!

Dan is an experienced investor, advisor, and B2B growth expert on a mission, looking to impact 1000 businesses positively by 2025. 

Dan helps  companies to succeed in volatile markets, increasing profitability from existing strategies, and helping CEOs take positive steps forward to grow their business.

As Managing Partner at Mindracer Consulting, he, the team and collective of partners work with B2B CEO’s in services and SaaS companies to help at the Go To Market, Making Processes Repeatable, and Growth stages. Dan is also Managing General Partner at Jorvik Ventures – a firm that invests in and supports high potential B2B companies

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:02 - Intro 
  • 02:23 - Dan’s Background & Past Ventures 
  • 05:06 - Reaching #61 on the INC list
  • 07:50 - The Holy Grail for Sales-led B2B businesses 
  • 10:20 - Repeatable & reputable Sales Sales Strategies 
  • 11:48 -  Expected Conversion Rate Increment 
  • 13:13 - Clear Entry & Exit Criteria in Your Pipeline 
  • 14:50 - Effective Lead Filtering
  • 16:37 - Main Reasons You See Seemingly Ideal Clients are Not Converting
  • 18:18 - The 4R’s to Maximize your Sales Process
  • 23:32 - Considerations when Outsourcing the Sales Team
  • 27:11 - The Effective VP of Sales for 2021
  • 32:35 - Optimize for Performance & Increase LTV (Understanding ICP’s)
  • 35:38 - Advice Dan Would tell his 25 Year Old Self
  • 36:35 - Biggest Challenges Dan’s facing in Order to Grow 
  • 37:28 - Favourite Books Instrumental to his Success
  • 39:49 - What Does Success Means To Spencer Today?
  • 37:40 - Favourite Books Instrumental to his Success
  • 57:26 - Get in Touch with Dan Morris





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