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Saas District - Akeel Jabber | HoriZen Capital Episode 75, 8th January 2021

How Lately grew their MRR from $25,000 – $74,000 in less than 10 months With Kate Bradley #75

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44:09

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Kate Bradley is the Co-Founder and CEO at Lately, an AI-powered social media marketing platform that helps marketers scale their publishing and reach. Lately’s artificial intelligence uses your historical social media data to learn what works with your audience and what to post next.

During this interview we cover:

  • 00:00 A word From The Sponsor
  • 01:02  Intro
  • 01:50 Kate’s Background, XM Radio & Launching Her Own Startup
  • 08:03 What Were the Initial Costs of Launching & How Does It Work
  • 12:02 AI vs Human When Generating Content
  • 13:58 From $25k MRR to about $74k MRR in less Than 10 Months 
  • 17:24 What Has not Been Working, Some Failures & Actual Focus
  • 23:43 Who Can Best Leverage Lately & What Can They Expect for Results
  • 27:52 As a SaaS Founder, How to Create More Viral/Effective Content?
  • 30:50 Outlook on Which Social Media or Channels for Better Marketing ROI 
  • 32:19 Advice Kate Wish had known & Would Tell Her 25 Year Old Self
  • 34:38  Biggest Challenges Kate’s Currently Facing in Order to Continue to Grow Lately
  • 38:05 Top Resources Instrumental for Kate’s Success
  • 42:34  What does Success Mean to Kate Today?
  • 43:00 Get In Touch With Kate

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More Podcast Sessions: https://horizencapital.com/saas-podcast