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Saas District - Akeel Jabber | HoriZen Capital Episode 68, 15th December 2020
From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics with Max Kremer #68
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Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk,
Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.
Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects & he likes to rock the winter beard.
During this interview we cover:
- 00:00 - A word From The Sponsor
- 01:02 - Intro
- 02:06 - Max’s Background & Motivations for Launching TrialFire
- 05:32 - Building Datastay & Getting Acquired By Autodesk
- 10:08 - Exiting Autodesk & The Idea for TrialFire
- 15:26 - How TrialFire Sets Up The Analytics
- 17:08 - The Important Data to Focus On & Track to Generate Growth
- 19:49 - Collaborative Game Theory on Conversion Generation & Attribution
- 23:09 - Assure Quality of Optimal/Clean & Verified Data
- 25:27 - Trialfire Strategy for Data Analytics Scale
- 28:12 - Advice Max Wishhad known and would tell To His Younger Self
- 30:37 - TrailFire Challenges Today
- 32:18 - Top Instrumental Resources For Max Kreme’s Success
- 33:09 - What Does Success Mean To Max Today?
- 34:51 - Future Plans For Max & TrialFire
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Get In Touch With Max:
- Max’s Linkedin
- Max@trialfire.com
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