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Saas District - Akeel Jabber | HoriZen Capital Episode 68, 15th December 2020

#68 From Startup To Acquisition & How to Derive Value with Re-Envisioned Customer Journey Analytics. with Max Kremer

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36:47

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Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk, 

Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist.

Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects &  he likes to rock the winter beard.

During this interview we cover:

  • 00:00 - A word From The Sponsor
  • 01:02 - Intro
  • 02:06 - Max’s Background & Motivations for Launching TrialFire
  • 05:32 - Building Datastay & Getting Acquired By Autodesk
  • 10:08 - Exiting Autodesk & The Idea for TrialFire
  • 15:26 - How TrialFire Sets Up The Analytics 
  • 17:08 - The Important Data to Focus On & Track to Generate Growth 
  • 19:49 - Collaborative Game Theory on Conversion Generation & Attribution 
  • 23:09 - Assure Quality of Optimal/Clean & Verified Data
  • 25:27 - Trialfire Strategy for Data Analytics Scale
  • 28:12 - Advice Max Wishhad known and would tell To His Younger Self
  • 30:37 - TrailFire Challenges Today
  • 32:18 - Top Instrumental Resources For Max Kreme’s Success 
  • 33:09 - What Does Success Mean To Max Today?
  • 34:51 - Future Plans For Max & TrialFire

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