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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new new podcast episodes every single week by our podcast host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 59, 12th November 2020

How to Grow your Traffic, Users & Revenue With Scalable Marketing & Growth Playbooks With Kieran Flanagan #59

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47:19

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47:19

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Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out -  and is currently the VP of Marketing & Growth at Hubspot. 

He is a thought leader on growth marketing and speaks at events across the globe.

Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today. 

During this interview we cover:

  • 00:00 - A Word From The Sponsor
  • 01:03 - Intro
  • 02:02 - Kieran’s  Background, Past Ventures & Joining Hubspot
  • 06:39 - Most Common Growth Challenges for SaaS Founders
  • 10:17 - B2B Scale-Ups Hitting Growth Ceilings & The Canva Model
  • 17:58 - Product Market Fit, The Main Reason Startups Fail
  • 22:35 - Best Strategies to Drive Traffic for a Growing Company
  • 27:11 - User Journey Optimization & Marketing Engine
  • 33:03 - How Hubspot Turn Users Into Advocates & Lead The CRM Market
  • 35:24 -  Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos
  • 39:24 - Optimizing Cash Flow VS Maximizing MRR/ARR Growth
  • 41:52 - Where’s Kieran Spending His Marketing Budget?
  • 43:16 - Where Kieran Is Investing Now?
  • 45:34 - What Does Success Mean To Kieran Today?

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LinkedIn - https://linkedin.com/in/akeel-jabbar

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