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Saas District - Akeel Jabber | Horizen Capital Episode 58, 10th November 2020

#58 How To Drive Persistent Growth For Your SaaS & Building a Scalable Marketing Agency With Eric Siu

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34:53

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Eric Siu is the CEO of digital marketing agency Single Grain, a digital marketing agency focused on growing Saas businesses as well as helping Fortune 500 companies like Uber, Amazon and Salesforce acquire more customers through SEO and paid advertising. Eric Siu usually helps entrepreneurs with the tools and processes to help them grow both personally and professionally revealing secrets from that have grown multi-million to billion dollar companies.

Eric Siu is a marketing expert that contributes regularly to Entrepreneur Magazine, Fast Company, Forbes & more, He's also the founder of ClickFlow, the entrepreneurial podcast, Growth Everywhere podcast, and the Marketing School podcast with Neil Patel.

During this interview we cover:

  • 00:00 - A Word From The Sponsor
  • 01:03 - Intro
  • 02:15 - Eric’s Background, Past Ventures & How He got to Where He is Today
  • 06:39 - Marketing Trends & Macro Level Changes in 2020 
  • 09:55 - Highly Subjective VS Data Driven Marketing From Client Perspective
  • 10:48 - Eric’s Growth SaaS Playbook 
  • 14:57 - B2B SaaS VS SMB Playbook Changes
  • 16:18 - SaaS VS Agency, ClickFlow Vs SingleGrain
  • 21:36 - Build a SaaS From Day One?
  • 24:13 - How To Become A Better Digital Marketer
  • 25:52 - Where is Eric Focusing His Marketing Efforts & Budget For His Brand
  • 27:22 - How Long Before Seeing Results Leveraging Youtube, Podcasting & Content Marketing
  • 31:31 - Top Mentors & Resources For Eric’s Success Today
  • 33:24 - Get In Touch With Eric & Find Out More About His Book

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More about Akeel:

Twitter - https://twitter.com/AkeelJabber

LinkedIn - https://linkedin.com/in/akeel-jabbar

More Podcast Sessions - https://horizencapital.com/saas-podcast

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