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Saas District - Akeel Jabber | Horizen Capital Episode 44, 24th September 2020

#44 How to Fuel Better Content Marketing Strategies & Improve Idea Generation with Melanie Deziel

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This episode is sponsored by Punchline Conversion Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion.

You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at storyfuel.co/store, or directly on this Link 

Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. 

She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others. 

As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more.. 

During this interview we cover:

  • 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor)
  • 01:08 -  Intro 
  • 02:30 - Start with the Focus and Then Determine the Format
  • 04:40 - Improve Your Content Idea Generation Through Focus & Format
  • 07:10 - How to Leverage Your true Creativity Potential & Become Better At It
  • 09:22 - Create Content That Connects To Your Audience
  • 12:06 - Effectively Aim,  Measure and Track Your Content Creation Efforts
  • 16:38 - Get The Most Out Of Your Resources & Time When Creating Content
  • 21:42 - How Valuable Is Creating Content Based on Your Opinion?
  • 27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts
  • 29:41 - How to Choose the Right Platform Where Your Audience Gatters 
  • 31:42 - Why not Promote Across All the Potential Channels?
  • 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel
  • 35:53 - Awareness Stage Content Idea Generation
  • 37:24 - Lead Generation Stage Content Idea Generation
  • 38:24 - Sign Up Stage Content Idea Generation
  • 39:44 - Conversion Stage Content Idea Generation
  • 40:38 - Melanie’s Favourite Resources or Mentors
  • 43:05 - Get Melanie's Companion Book For A Discount
  • 43:38 - Outro

Mentions:

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  • Curated Content

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More about Akeel:


Twitter - https://twitter.com/AkeelJabber

LinkedIn - https://linkedin.com/in/akeel-jabbar

More Podcast Sessions - https://horizencapital.com/saas-podcast