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Saas District - Akeel Jabber | HoriZen Capital Episode 194, 18th November 2022

Using Interactive Product Demos As Your PLG Motion with Natalie Marcotullio #194

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Natalie Marcotullio is a Head of Growth and Operations at Navattic, a company that empowers prospects to get hands-on with a product earlier through no-code interactive demos and helping SaaS companies give their prospects a better buying experience. More than 200 go-to-market teams use Navattic across the funnel, from first touch in outbound campaigns, to website product demos and post-demo leave behinds.

Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS. Now she focuses on full-funnel marketing, GTM strategy, and improving the digital buyer experience.


In this episode we cover:

  • 00:00 - Intro
  • 01:12 - What Is An Interactive Product Demo
  • 01:53 - Why Interactive Product Demo Is So Important
  • 04:39 - Interactive Demos Vs. Free Trials
  • 06:30 - The Power Behind A No-Code Interactive Product Demo
  • 07:31 - The Ideal Customer For Product Demo
  • 08:31 - Measuring The Conversion Rates Using Interactive Product Demo
  • 10:17 - Best Way To Show Your Product Demo On Your Website
  • 11:59 - What To Consider Before Testing Out
  • 12:40 - The Sales People Opinion About Interactive Demos
  • 15:04 - Natalie's Favorite Activity To Get Into a Flow State
  • 16:00 - Natalie's Piece Of Advice For Your Younger Self
  • 17:12 - Natalie's Biggest Challenges at Navattic
  • 17:59 - Instrumental Resources For Natalie's Success
  • 19:58 - What Does Success Means for Natalie Today
  • 21:46 - Get In Touch With Natalie

Get In Touch With Natalie:

Natalie's LinkedIn

Navattic's Website

Mentions:

Andrew Capland


Books:

Uncanny Valley by Anna Wiener


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