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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 192, 14th October 2022

How to Combine a Community-Led Growth & Product Led Growth Strategy with Zachary DeWitt # 192

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Zach DeWitt is a Partner at Wing Venture Capital, a firm investing in Seed and Series A rounds for transformative enterprise tech companies. Prior to Wing, Zach was CEO and co-founder of Drop, which built two award-winning iPhone apps (Drop Messages and Firefly) before selling the technology and the IP intellectual property to Snapchat in 2016.

Zach holds a BA in Economics from Yale University as well as an MBA from the Harvard Business School.

In this episode we cover:

  • 00:00 - Intro
  • 01:30 - Explaining CLG & PLG When It Comes To SaaS
  • 09:06 - Big Monolithic Brand Vs Community Led Product
  • 10:30 - Does CLG Work For Every Kind Of SaaS
  • 12:35 - Benefits Of Using Community-Led Growth
  • 15:19 - Where To Start To Spread Your Word
  • 17:43 - The Right Time & Way To Develop A Community
  • 20:36 - How Often & How To Share Updates With The Community
  • 27:52 - How PLG Companies Can Keep The Community Active & Engaged
  • 31:39 - Zackary's Favorite Activity To Get Into a Flow State
  • 32:26 - Zachary's Piece Of Advice For His 20 Years Old Self
  • 33:51 - Zachary’s Biggest Challenges at Wing Partner Capital
  • 34:49 - Instrumental Resources For Zachary's Success
  • 36:40 - What Does Success Means for Zachary Today
  • 38:44 - Get In Touch With Zachary

Get In Touch With Zachary:

Zachary's LinkedIn

Zachary's Email


Mentions:

Copy.ai

Figma

Kyle Poyar

Notorious PLG

Gaurav Garg

Peter Wagner

Tom Brady


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