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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 190, 30th September 2022

Why Every SaaS Founder Should Care About Customer Onboarding with Sri Ganesan # 190

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34:24

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Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. 

Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.

In this episode we cover:

  • 00:00 - Intro
  • 01:35 - Sri's Background + Freshworks Acquisition Story
  • 08:33 - Founding Rocketlane
  • 11:10 - The Importance & Impact Of Customer Onboarding
  • 14:29 - What Kind Of Companies Rocketlane Is Build For
  • 16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform
  • 19:35 - Flying Cat Marketing - Content-led B2B SEO agency
  • 21:33 - Prioritizing The Most Important Things When Onboarding A New Client
  • 24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations
  • 25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process
  • 27:46 - Sri's Favorite Activity To Get Into a Flow State
  • 28:27 - Sri's Piece Of Advice For His 20 Years Old Self
  • 29:03 - Sri's Biggest Challenges at Rocketlane
  • 30:19 - Instrumental Resources For Sri's Success
  • 32:26 - What Does Success Means for Sri Today
  • 33:09 - Get In Touch With Sri

Get In Touch:

Sri's Email

Sri's Twitter

Mentions:

Freshworks

Girish Mathrubootham


Books:

Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute

Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath


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