SaaS Podcast for Entrepreneurs & Investors

Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 188, 16th September 2022

PPC for SaaS – Top Experts Reveal Advice to Scale with Dylan Hey & Luis Camacho #188

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In this episode we have two experts talking about PPC, sharing strategies about budget, funnel, campaigns and more.

Dylan Hey is the Co-Founder & CEO of HeyDigital, a creative PPC & CRO agency that focuses on helping SaaS & B2B Tech Companies scale revenue with PPC & Paid Social Advertising Campaigns. After successfully managing hundreds of thousands of dollars in spending on Google, Facebook, Instagram, LinkedIn, and Capterra for a lot of customers, Dylan has built an effective SaaS specific advertising process that works.

Luis Camacho is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process.


In this episode we cover:

  • 00:00 - Intro
  • 00:41 - Best PPC Channels For B2B SaaS Companies
  • 07:04 - How SaaS Companies Should Be Setting Budgets For PPC to Maximize Results
  • 09:33 - Best Strategy Setting Up a Campaign or Optimizing Your Current Funnel
  • 11:14 - Is Paid Media Campaigns a Good Strategy for Every SaaS?


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