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Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 181, 1st July 2022

Defining Pricing & Packaging For New B2B SaaS Products with Dan Balcauski #181











Dan is the Founder & Chief Pricing Officer at Product Tranquility, a consulting firm that accelerates product growth and increases customer loyalty. They bring world-class product management and strategy practices to B2B SaaS and Marketplace companies in the small-to-mid market.

Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life over the last 15 years.

In this episode we cover:

  • 00:00 - Byldd - MVP Development Agency Based in New York
  • 01:12 - Intro
  • 03:00 - What Is Product Value?
  • 09:18 - Perceived Value Vs Cheap Price
  • 13:00 - Strategy For Getting An Effective Price
  • 16:31 - What Some SaaS Founders Get Wrong About Pricing
  • 17:59 - How Often The Price Should Be Changed
  • 20:34 - Adjusting The Price When Adding New Features
  • 23:14 - Advantages Of Using Free Trials Or Freemium
  • 32:02 - - Premium Link Building
  • 33:20 - Should Companies Show Pricing On Their Websites?
  • 39:34 - When To Bring A Pricing Expert To Your Product Marketing Team
  • 42:26 - Dan’s Favorite Activity To Get Into a Flow State
  • 43:27 - Dan's Piece of Advice for His 25 Years Old Self
  • 43:45 - Dan's Biggest Challenges at Product Tranquility
  • 44:38 - Instrumental Resources for Dan's Success
  • 46:17 - What Does Success Means for Dan Today
  • 47:24 - Get In Touch With Dan

Get in Touch With Dan:

Dan's LinkedIn

Product Tranquility Blog


Patrick Campbell


The Strategy And Tactics Of Pricing by Thomas T Nagle

Monetizing Innovation by Madhavan Ramanujam & Georg Tacke

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