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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 178, 13th May 2022

How PR Strategies Support SaaS Exits with Lindsey Groepper #178

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35:45

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Lindsey Groepper is the president at BLASTmedia, a national B2B SaaS PR agency that takes a holistic approach to PR.

Lindsey is responsible for new business development and helping oversee the strategic direction of the agency where they focus public relations.

Lindsey graduated from the University of Georgia with a Bachelor of Arts degree in Journalism and Mass Communications, majoring in Public Relations.


In this episode we cover:

  • 00:00 - Byldd - MVP Development Agency Based in New York
  • 01:12 - Intro
  • 02:14 - The Right Time To Write A Press Release & Announcement
  • 04:06 - What To Expect From A Effective Copy PR Release
  • 07:57 - What Metrics Matter To A PR Agency + Reporting & Result
  • 12:46 - Working With A PR Team + What They Need
  • 17:01 - The Stalking, Stealing & Using People Strategy
  • 22:54 - Lindsey’s Favorite Activity To Get Into a Flow State
  • 24:24 - Lindsey’s Piece of Advice for His 25 Years Old Self
  • 27:03 - Lindsey’s Biggest Challenges at BLASTmedia
  • 29:17 - Instrumental Resources for Lindsey’s Success
  • 32:55 - What Does Success Means for Lindsey Today
  • 34:23 - Get In Touch With Lindsey

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