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Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 170, 11th March 2022

How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170











Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up.

Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the hard streets by applying what her mom taught him: Stay curious, take lead, and give help.

Fast forward to today, Marcos was Program Executive Director of Product Management, teaches pricing to MBA students at UC San Diego (where he earned his MBA from the Rady School of Management), coached over 100 SaaS CEOs and helped price over 200 SaaS products and counting.

In this episode we cover:

  • 00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 - Intro
  • 01:52 - B2B Companies' Mistakes When Pricing Their Offering
  • 02:37 - Numbers That Influence The Price
  • 05:03 - When Founders Discover That They Need To Optimize Prices
  • 06:41 - What Charge For Vs When To Charge
  • 08:03 - Charging Monthly Vs Annually
  • 09:00 - Should Every Company Publish Their Pricing?
  • 12:16 - How Anchoring Affect Sales
  • 13:16 - The Forking Method
  • 15:28 - How Much Free Trial Or How About Freemium
  • 17:04 - How To Convert A Freemium Customer To A Paid Customer
  • 20:20 - Marcos' Favorite Hobbies To Get Into a Flow State
  • 20:47 - Marcos' Piece of Advice for His 25 Years Old Self
  • 21:34 - Marcos' Biggest Challenges at Pricing I/O
  • 22:46 - Instrumental Resources for Marcos' Success
  • 24:22 - What Does Success Means for Marcos Today
  • 25:30 - Get in Touch With Marcos

Get In Touch With Marcos:

Marcos' LinkedIn

Pricing I/O Website


Dan Martell




Marcos' Upcoming Book "Street Pricing"

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