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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new new podcast episodes every single week by our podcast host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 166, 11th February 2022

How to Avoid Common Mistakes US SaaS Companies Make When Expanding Into Europe with Alan Gleeson #166

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45:33

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Alan Gleeson is the Founder of Work With Agility, a strategic B2B marketing consultancy with a passion for supporting tech startups to generate leads and to grow their businesses.

Alan started his career in financial services, joining Barclays on their graduate programme. He joined Palo Alto Software, a leading SaaS company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.

More recently, Alan has worked for a number of leading SaaS startups, in a mix of full time and consultancy engagements.

In this episode we cover:

  • 00:00 - ShoutOUT Costumer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 - Intro
  • 02:34 - What To Plan Before Expanding Internationally
  • 04:29 - Common Challenges When Branching Out
  • 07:33 - Branching Differences Between EU & US Companies
  • 09:52 - Considering Region, Culture & Language When Expanding
  • 19:54 - CMO, Alan's Playbook & EU Vs US B2B Companies Market
  • 23:51 - Finding The Right Team For Your SaaS In A New Market
  • 27:24 - Hiring Someone Full Time & Salary Expectations
  • 32:45 - Alan's Favorite Hobbies To Get Into a Flow State
  • 33:37 - Alan's Vision When Starting Work With Agility
  • 38:06 - Alan's Piece of Advice for His 25 Years Old Self
  • 39:46 - Alan's Biggest Challenges at Work With Agility
  • 41:12 - Instrumental Resources for Alan's Success
  • 42:58 - What Does Success Means for Alan Today
  • 44:19 - Get in Touch With Alan

Get in Touch With Alan:

Alan’s LinkedIn

Alan's Email

Mentions:

David Skok

Mark Suster

April Dunford

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