SaaS Podcast for Entrepreneurs & Investors

Top rated SaaS podcast for entrepreneurs and investors.
We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.

We release new new podcast episodes every single week by our podcast host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders and SaaS experts.

Saas District - Akeel Jabber | HoriZen Capital Episode 165, 2nd February 2022

Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165

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Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company.

Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also a Global Mentor, Investor, Board member and CEO coach.

in this episode we cover:

  • 00:00 - ShoutOUT Customer Messaging via SMS, Email, WhatsApp & Messenger
  • 00:50 - Intro
  • 02:37 - SaaS under $5M ARR Valuation Changes
  • 06:02 - Expected Valuation for Private SaaS
  • 09:16 - Financial Buyer vs Strategic Buyer
  • 10:43 - Top Metrics to Consider When Valuing a Company
  • 14:51  - Sell 100%, Raise VC Money & Grow the SaaS?
  • 17:29 - When is The Right Time to Sell Your SaaS
  • 20:34 - Reasons Why Founders Are Selling Their SaaS
  • 22:43 - The Advisor Work on a Transaction
  • 27:16 - Relationship Vs Cold Outreach To Approach Buyers
  • 29:31 - Lowell's Past Ventures Before Traction Advising
  • 30:51 -  Lowell's Vision While Starting Traction Advising
  • 31:46 - Lowell's Piece of Advice for His 25 Years Old Self
  • 32:37 - Lowell's Biggest Challenges at Traction Advising
  • 34:10 - Instrumental Resources for Lowell's Success
  • 35:18 - What Does Success Mean to Lowell Today
  • 36:57 -  Get in Touch With Lowell

Get in Touch with Lowell:

Lowell's LinkedIn

Lowell's Email

Mentions:

Steve Jobs

Books:

The Paradox of Choice


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