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Saas District - Akeel Jabber | HoriZen Capital Episode 155, 2nd December 2021

Inside Balsamiq: How To Run Better Sales, Tech Support and Documentation with Brendan Saricks & Liz Green # 155

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Brendan has worked in customer facing roles for his entire professional career. As a founding member of Balsamiq’s Tech Support team, and the Support team Co-Lead, Brendan helps shape the policy and philosophy of Balsamiq’s Support communications.

He also thinks he is funny, despite evidence to the contrary.

Liz Green has had a passion for software and tech since she was young. While her studies were in the Marketing & Advertising field, she discovered her true calling for software support 10 years ago.

She joined Balsamiq in 2016 to help lead the Support and Olio teams. Staying close to customers and their journey brings her joy, but she's also comfortable wearing different hats. On any given day, you might find her troubleshooting payment issues, writing documentation, and running manual tests & QA.

During this interview we cover:

  • 00:00 - Oditly Bring Automation to Inspection Workflows
  • 00:54 - Intro
  • 02:39 - Balsamiq's Sales Process Today
  • 05:06 - The "Finding The Human" Philosophy
  • 09:47 - Maintaining The Team Unification on Balsamiq
  • 13:51 - How They Manage Challenging Conversations
  • 16:17 - Docs & Support Work
  • 20:21 - Cachao's Favorite Game
  • 20:57 - Who's The King In The House, Titan or Odin?
  • 21:29 - Titan & Odin's Favorite Sleep Position
  • 22:59 - What Superpower They Would Have
  • 23:34 - Workplace Superpower
  • 24:33 - Favorite Hobby That Gets Them Into A Flow State
  • 25:31 -Career Path & Professional Development Tips
  • 28:18 - What Motivates Them to Keep Working Hard
  • 30:35 - What They Love Most About Working at Balsamiq


Get in Touch With Brendan & Liz

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Liz's LinkedIn


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