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Saas District - Akeel Jabber | HoriZen Capital Episode 151, 15th November 2021

Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts with Kris Rudeegraap # 151

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27:29

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Kris Rudeegraap is the co-founder and CEO of Sendoso, a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers.

Kris has worked at Talkdesk, Yapstone and Piqora and has over a decade of sales experience. During that time, he realized that using direct mail and gifts to create meaningful interactions was an effective approach to driving demand and increasing sales, and thus the idea for Sendoso was born.

During this interview we cover:

  • 00:00 - Intro
  • 01:26 - Physical & Digital Marketing Strategies
  • 05:13 - Importance Of ROI In The Marketing Plan
  • 07:17 - Sendoso's Growth Channels & Plans
  • 09:32 - Leveraging Partnerships
  • 10:42 - What To Avoid When Building a Team
  • 12:01 - Reducing Churn With Relationship
  • 14:44 - How to Retain Customers as a SaaS Company
  • 15:31 - Direct Mail & Physical Marketing
  • 16:58 - Contentfy.co Your On-Demand Podcast Editing Team
  • 18:21 - Sendoso’s Size, $100 Million Funding & Expansion Plan
  • 21:18 - Kris’ Vision Starting Sendoso Until Today
  • 22:57 - Advice Kris Would Give To His 25 Years-Old Self
  • 25:00 - Instrumental Resources For Kris' Success
  • 25:57 - What Does Success Mean To Kris Today
  • 26:18 - Get in Touch With Kris

Get In Touch With Kris:

Mentions:

Outreach

SalesLoft

Hubspot

Crossbeam

CoSell

ClickFunnels

Resources:

How I Built This

Planet Money

Acquired

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LinkedIn - https://linkedin.com/in/akeel-jabbar

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