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Saas District - Akeel Jabber | HoriZen Capital Episode 147, 27th October 2021
Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147
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Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist.
During this interview we cover:
- 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
- 01:02 - Intro
- 01:57 - Most Effective Way to Reach Customers
- 10:20 - Personalized Sales Automation & Building Relationships
- 13:26 - Growth Channels that lead $10M + ARR
- 18:05 - Creating Content & Building a Community
- 21:32 - Recommendations to SaaS Founders about Growth Channels
- 27:36 - Buying Email List or Places to Get Sources?
- 29:12 - Contentfy.co Your On-Demand Podcast Editing Team
- 30:36 - How Often To Send Marketing Mail? Any Best Time?
- 33:53 - Increasing the Reply Rate
- 35:23 - Top Tips & Tricks for Open Rates
- 38:16 - Guillaume Background, Exiting & Reffusing a $30M Funding Round
- 43:36 - Long Term Vision for Lemlist
- 44:54 - Advice Guillaume Would Give to His 25 Years Old-Self
- 45:59 - Matt’s Greatest Challenges as Being CEO at Lemlist
- 46:22 - Instrumental Resources For Guillaume Success
- 48:32 - What Does Success Mean To Guillaume Today
- 49:15 - Get in Touch With Guillaume
Mentions:
People
Books:
Get In Touch With Guillaume:
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