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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.
We release new SaaS podcast episodes every single week by host Akeel Jabber.
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Saas District - Akeel Jabber | HoriZen Capital Episode 147, 27th October 2021
Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147
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Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist.
During this interview we cover:
- 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
- 01:02 - Intro
- 01:57 - Most Effective Way to Reach Customers
- 10:20 - Personalized Sales Automation & Building Relationships
- 13:26 - Growth Channels that lead $10M + ARR
- 18:05 - Creating Content & Building a Community
- 21:32 - Recommendations to SaaS Founders about Growth Channels
- 27:36 - Buying Email List or Places to Get Sources?
- 29:12 - Contentfy.co Your On-Demand Podcast Editing Team
- 30:36 - How Often To Send Marketing Mail? Any Best Time?
- 33:53 - Increasing the Reply Rate
- 35:23 - Top Tips & Tricks for Open Rates
- 38:16 - Guillaume Background, Exiting & Reffusing a $30M Funding Round
- 43:36 - Long Term Vision for Lemlist
- 44:54 - Advice Guillaume Would Give to His 25 Years Old-Self
- 45:59 - Matt’s Greatest Challenges as Being CEO at Lemlist
- 46:22 - Instrumental Resources For Guillaume Success
- 48:32 - What Does Success Mean To Guillaume Today
- 49:15 - Get in Touch With Guillaume
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