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Saas District - Akeel Jabber | HoriZen Capital Episode 144, 6th October 2021

How to use AI for the Perfect Content Marketing Strategy with Jeff Coyle # 144

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Jeff is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy.

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search, and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. 

Jeff frequently speaks at content marketing conferences including ContentTECH, Marketing AI Conference, LavaCon, Content Marketing Conference, and much more.

During this interview we cover:

  • 00:00 Oribi.io Smarter Data-Driven Data & Analytics Decisions
  • 01:02 - Intro
  • 02:21 - What is AI Marketing & What does it Mean to Integrate AI Techniques
  • 09:31 - Writing Quality Content vs Focusing on the Technical Side, Ranking for Keywords 
  • 18:17 - Domain Authority, a Correlative Derivative Metric
  • 25:34 - SaaS Needs Timely Results, How To Become a Leader?
  • 32:24 - Actionable Insights for a More Personalized Customer Journey
  • 37:39 - Barriers or Obstacles for Adopting AI in your Marketing Strategy
  • 43:39 - How is Jeff Measuring His Own Leadership Success & Within His Team
  • 46:30 - Advice Jeff Would Tell His 25 Years Old Self
  • 49:04 - Instrumental Resources For Jeff’s Success 
  • 52:32 - What Does Success Mean To Jeff Today
  • 53:58 - Get in Touch With Jeff

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