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Saas District - Akeel Jabber | HoriZen Capital Episode 141, 17th September 2021

How to nail product and marketing with customer research with Aggelos Mouzakitis #141

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44:15

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Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes.

His knowledge and expertise comes from 10+ years of consulting to global companies.

During this interview we cover:


  • 00:00 The Financial Due Diligence Framework Course
  • 01:02 - Intro
  • 02:02 - What is Customer-Led Growth?
  • 03:32 - Why B2B SaaS Customer Research is Important
  • 06:19 - Making a Stellar Product
  • 10:28 - The Value Gap, What is it & Why does it Happen? 
  • 12:25 - Setting Up Your Go-To-Market Strategy to Stand out
  • 16:91 - Understanding Your Ideal Customer & Building for Them
  • 24:30 - Adding is a Recipe for Disaster
  • 27:45 - Avoiding  6-figures GTM mistakes
  • 31:08 - Aggelos Background up Until Growth Sandwich
  • 33:47 -  Where is Growth Sandwich in Terms of Size Today
  • 35:39 - Advice Aggelos Would Tell His 25 Years Old Self
  • 36:43 -  Challenges Aggelos Currently Facing in Order to Continue to Grow Growth Sandwich
  • 38:31 - Best Questions to Ask for Customer Research
  • 40:30 -  Instrumental Resources for Aggelos’s  Success
  • 42:14 - What does Success Mean to Aggelos
  • 43:15 - Get in Touch With Aggelos


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