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Saas District - Akeel Jabber | HoriZen Capital Episode 140, 10th September 2021

How to make smarter data-driven marketing analytic decisions for your SaaS with Iris Shoor #140

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41:56

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 Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.

Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.

During this interview we cover:

  • 00:00 The Financial Due Diligence Framework Course
  • 01:02 - Intro
  • 01:57 - Data-Driven Marketing
  • 04:11 - How is this Different from Marketing Automation
  • 05:10 - Why You Need Deeper Analytics to Scale
  • 07:11 - Free Analytics Tools VS Paid/More Advanced Analytics
  • 08:59 - Minimum Tools Needed to have Better Understanding
  • 13:07 - From in Setting Up to Analyzing, Who’s in Charge?
  • 15:12 - Where You’re Failing at Measuring Your Marketing Funnel?
  • 17:52 - Best Approach for Founders Assessing Different Solutions
  • 19:33 -  A/Z Testing & Forgetting About A/B
  • 23:06 - Iris’s  Background & Becoming an Entrepreneur
  • 27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed?
  • 30:53 - Advice Iris Would Tell His 25 Years Old Self
  • 33:56 - What’s Worked Best for Oribi in Marketing?
  • 36:05 - Biggest Challenges André’s Facing Right Now
  • 38:06 - What does Success Mean to Iris
  • 40:27 - Get in Touch With Iris


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