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Saas District - Akeel Jabber | HoriZen Capital Episode 133, 11th August 2021

Top Scalable Customer Acquisition Strategies After Developing Your SaaS Product with Dan McGaw #133

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Get a Free Copy of  “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!

Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.

Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. 

Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data. 

During this interview we cover:

  • 00:00 The Financial Due Diligence Framework Course
  • 01:02 - Intro
  • 02:11 - Getting Your First 10 - 100 Clients 
  • 06:25 - 100K on Customer Acquisition VS Product Lead Growth
  • 09:30 - The Relation of  Time and Labour for CAC Improvement
  • 12:05 - What is a Successful Customer Acquisition Campaign 
  • 14:02 - Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
  • 18:33 - Scalable Channels, The Right Time to Scale
  • 23:50 - Still Content Marketing After PMF?
  • 27:19 - SEO, Technical VS Content Quality
  • 29:00 - Why SaaS Companies Fail to Build Tech Stack
  • 32:40 - Top Tech Stack Tools 

Mentions:

How to Create a Lead Generating Content Marketing Strategy

Books:

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More about Akeel:


Twitter - https://twitter.com/AkeelJabber

LinkedIn - https://linkedin.com/in/akeel-jabbar

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