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Saas District - Akeel Jabber | Horizen Capital Episode 13, 4th June 2020

#13: Using an Omnichannel Approach In your Marketing Campaigns to Drive More Sales for your Startup with Rytis Lauris

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Rytis Lauris (@RytisLauris) is a serial entrepreneur of various start-ups, and an expert on E-commerce, Online Marketing and Email Marketing. In 2009, he was the Founder of Treenex, which was a company focused on environmental services.

Rytis was also the Co-Founder of IQ Polls, which is an easy to use voting tool that interacts with audiences during conferences, seminars and training sessions.

In 2009, he became the Founder and CEO of Soundest, which first started off as a digital marketing agency operating in the Baltic states but then in 2014 transitioned to focus on a newly built email marketing platform. 3 years later Rytis is still the Co-Founder and CEO of the now renamed platform, known today as Omnisend. His startup Omnisend, is an all-in-one and omnichannel e-commerce marketing automation platform that helps companies boost their sales by converting their visitors and retaining their customers through personalized messages.

During this interview we cover:

  • Covid-19 e-commerce trends that he's experienced
  • Omnichannel marketing for your marketing campaigns
  • Effective omnichannel trends and stats
  • Target audiences and sales cycle
  • Why and how to use segmentation effectively

Links and mentions:

Get in touch with Rytis:

More about Akeel:

🐦 Twitter - https://twitter.com/AkeelJabber

💼 LinkedIn - https://linkedin.com/in/akeel-jabbar

🔈 More Podcast Sessions - https://horizencapital.com/saas-podcast

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