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Saas District - Akeel Jabber | HoriZen Capital Episode 118, 16th June 2021

Community Led Growth As A Channel for your SaaS Company #118

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Community-led growth is a proven go-to-market strategy that relies on building a support community as a strategy for customer acquisition, expansion and retention. We’ve seen in the last 2 years a trend on emerging communities around high-growth startups and founders,  where the world of SaaS offers too many options from the same solution and similar features, users are overwhelmed by choice and rely on their communities for recommendations and proven reviews, that’s how communities heavily influence how software it’s acquired now a days, and the pandemic just accelerated that rate, way more people turned into online groups to find a sense of community, these trends and the saturation on offers and traditional growth strategies are putting community led growth into the eyes of many companies and their strategies.

During this interview we cover:

  • 00:00  - Postalytics: Stand Out With Direct Mail Automation
  • 01:03 - Intro
  • 02:33 - Why Should You Consider Community Led Growth for Your SaaS?
  • 05:09 - Benefits of Having a Community
  • 07:25 - So How To Build A Community?
  • 08:35 - Launch a Podcast
  • 10:23 - Launch a Youtube Channel 
  • 11:23 - Repurpose Content 
  • 14:05 - Start Now
  • 16:02 - Outro

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