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We interview top SaaS founder, leaders, investors, SaaS CEO's and SaaS marketing experts to help you in scaling your SaaS business.
We release new SaaS podcast episodes every single week by host Akeel Jabber.
Every new episode covers actionable insights from growth hacking to SaaS buyer personas and everything in between from proven SaaS founders, SaaS businesses and SaaS experts.
Saas District - Akeel Jabber | HoriZen Capital Episode 199, 3rd February 2023
What Is SaaS Conversion Content And How to Create It with Carly J Cais #199
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Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.
She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.
She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.
She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.
In this episode we cover:
- 00:00 - Intro
- 01:38 - The Concept Of Content
- 02:42 - How A SaaS Company Can Determine Their Content Needs
- 04:01 - Examples Of Conversion Content
- 05:10 - Measuring The Content Success
- 10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy
- 12:33 - How Much Content Is Enough?
- 15:23 - Top 3 Effective Techniques For Growing A B2B Business
- 20:11 - Technology That SaaS Founders Should Prioritize Implement
- 23:08 - Carly’s Favorite Activity To Get Into a Flow State
- 24:52 - Carly’s Piece of Advice for His 25 Years Old Self
- 25:15 - Carly’s Biggest Challenges at RevvSpark
- 26:34 - Instrumental Resources For Carly’s Success
- 28:49 - What Does Success Means for Carly Today
- 29:27 - Get In Touch With Carly
"Become a Content Machine: The Conversion Content System"
https://www.revvspark.com/saas-district/
This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.
Get In Touch With Carly:
Mentions:
Books:
Never Eat Alone by Keith Ferrazzi
The Mom Test by Rob Fitzpatrick
Tiny Beautiful Things by Cheryl Strayed
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