Why Is it So Difficult To Sell Your SaaS Through Agency Partners with Sunir Shah # 149

Sunir Shah is a marketer, developer and startup guy. He’s the founder of AppBind, a SaaS subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients.

During this interview we cover:

• 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
• 01:02 – Intro
• 2:51 – AppBind’s Solutions for Reselling SaaS
• 4:59 – The Reseller Experience
• 9:45 – How a Subscription Order Works
• 12:32 – The Issues of The Reseller Model
• 14:50 – Do’s and Don’ts as a Resellers or Agency
• 17:48 – Online Payment Through Virtual Cards
• 19:03 – What is a Virtual Card and How it Works
• 22:04 – What To Expect When Becoming a Vendor of a SaaS
• 28:47 – How To Make Money as a Agency
• 31:03 – Contentfy.co Your On-Demand Podcast Editing Team
• 32:16 – The Stages of Agencies’ Technology Practices
• 35:50 – Why a Customer Hires an Agency
• 38:08 – What do I own as a agency?
• 40:38 – Best Practices When Starting a SaaS Channel
• 47:01 – Where is AppBind in Terms of Size Today
• 47:44 – Long Term Vision for AppBind
• 50:20 – Advice Sunir Would Give to His 25 Years Old-Self
• 53:34 – Instrumental Resources For Sunir’s Success
• 55:09 – What Does Success Mean To Sunir Today
• 57:23 – Get in Touch With Sunir

Mentions:

• AppBind
• Cloud Software Association
• Paypal
• Hubspot
• AWS

Books:

• Crossing The Chasm
• The Innovator’s Dilemma

Persons:

• Noah Kagan

Get In Touch With Sunir:

• Sunir Shah’s Linkedin

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More about Akeel:

Twitter – https://twitter.com/AkeelJabber

LinkedIn – https://linkedin.com/in/akeel-jabbar

More Podcast Sessions – https://horizencapital.com/saas-podcast