The Future of AI Advertising, Disruptive Marketing & Slacktivism with Paul Cowan #132
08/06/2021Why do Startups Fail? Lessons learned from a 500 Mentor with Dan McGaw #134
08/13/2021Top Scalable Customer Acquisition Strategies After Developing Your SaaS Product with Dan McGaw #133
Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!
Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.
Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic.
Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course
- 01:02 – Intro
- 02:11 – Getting Your First 10 – 100 Clients
- 06:25 – 100K on Customer Acquisition VS Product Lead Growth
- 09:30 – The Relation of Time and Labour for CAC Improvement
- 12:05 – What is a Successful Customer Acquisition Campaign
- 14:02 – Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
- 18:33 – Scalable Channels, The Right Time to Scale
- 23:50 – Still Content Marketing After PMF?
- 27:19 – SEO, Technical VS Content Quality
- 29:00 – Why SaaS Companies Fail to Build Tech Stack
- 32:40 – Top Tech Stack Tools
Mentions:
How to Create a Lead Generating Content Marketing Strategy
Books:
Get In Touch With Dan:
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- LinkedIn https://www.linkedin.com/company/horizen-capital
- Instagram https://www.instagram.com/saasdistrict/
More about Akeel:
Twitter – https://twitter.com/AkeelJabber
LinkedIn – https://linkedin.com/in/akeel-jabbar
More Podcast Sessions – https://horizencapital.com/saas-podcast