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The Future of AI Advertising, Disruptive Marketing & Slacktivism with Paul Cowan #132
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Why do Startups Fail? Lessons learned from a 500 Mentor with Dan McGaw #134 [ Startups ]
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Top Scalable Customer Acquisition Strategies After Developing Your SaaS Product with Dan McGaw #133

08/11/2021
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    Get a Free Copy of  “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!

    Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.

    Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic. 

    Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data. 

    During this interview we cover:

    • 00:00 The Financial Due Diligence Framework Course
    • 01:02 – Intro
    • 02:11 – Getting Your First 10 – 100 Clients 
    • 06:25 – 100K on Customer Acquisition VS Product Lead Growth
    • 09:30 – The Relation of  Time and Labour for CAC Improvement
    • 12:05 – What is a Successful Customer Acquisition Campaign 
    • 14:02 – Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
    • 18:33 – Scalable Channels, The Right Time to Scale
    • 23:50 – Still Content Marketing After PMF?
    • 27:19 – SEO, Technical VS Content Quality
    • 29:00 – Why SaaS Companies Fail to Build Tech Stack
    • 32:40 – Top Tech Stack Tools 

    Mentions:

    • McGaw.io
    • UTM.io

    How to Create a Lead Generating Content Marketing Strategy

    • Harvest Tracker
    • Attribution App
    • Amplitude
    • Autopilot

    Books:

    • Hooked
    • Build Cool Shit

    Get In Touch With Dan:

    • Dan’s Linkedin

    Tag us & follow:

    • Facebook  https://www.facebook.com/SaaSDistrictPodcast/
    • LinkedIn  https://www.linkedin.com/company/horizen-capital
    • Instagram  https://www.instagram.com/saasdistrict/

    More about Akeel:

    • Twitter
    • LinkedIn
    • SaaS Podcasts
    • SaaS Consultant
    • How To Value Your SaaS Company
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