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Adam Berke is the CEO & co-founder of WorkPatterns, a solution helping operational best practices automatically by providing a system for one-on-ones and small group meetings.
Adam is an expert in marketing, digital advertising & growth marketing. Previous to WorkPatterns, Adam was part of the founding team at AdRoll, one of the largest independent marketing tech companies worldwide with over 35k users, $350M in revenue and over 500 employees.
During this interview we cover:
- 00:00 Intro
- 01:01 – Adam’s Background, Past Positions & Launching WorkPatterns
- 03:28 – WorkPatterns in Terms of Size & Bootstrapping VS Fundraising
- 05:50 – The Opportunity in The Market & The Problem to Solve
- 09:52 – Empowering People to Work Effectively & Adopt Better Practices
- 13:55 – Best Practices are dependent on The Companies Growth Strategy?
- 17:11 – SaaS Management at All Stages
- 19:31 – Developing a Highly-Effective Team
- 22:47 – Less Experienced VS High Experienced Options
- 25:30 – Investment in Under-Performing Members
- 29:03 – Managing AAA Members With Poor Teamwork
- 32:04 – Hard & Soft Skills a Good Leader Should Have
- 35:03 – The Hybrid Work Model
- 38:04 – Advice Adam Would Tell His 25 Years Old Self
- 39:37 – Biggest Challenges Adam’s Facing Right Now?
- 41:51 – Instrumental Resources for Adam’s Success
- 43:14 – What does Success Mean to Adam Today
- 46:17 – Get in Touch With Adam
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