How to Effectively Align Customer-Focused Marketing & Product Design with Paul Cowan #131
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08/11/2021Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals, and their teams.
Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks, and Spin Master.
He’s marketed phones, food, booze, toys, and more recently, SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns.
When he’s not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might find him building things at his cabin in Toronto or sliding down the side of a mountain on some fresh snow.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 off)
- 01:02 – Intro
- 01:30 – Slacktivism, the Myth of Purpose Driven Consumerism
- 06:33 – Disruptive Marketing, The Future of AI Advertising
- 11:01 – Is Ai Ready to Overtake The Market?
- 12:05 – Paul’s Background & FreshBooks on Terms of Size Today
- 13:26 – How Does Paul Measure His Own Success
- 15:00 – Advice Paul Would Tell His 25 Years Old Self
- 16:17 – Biggest Challenges Paul’s Facing Right Now?
- 17:57 – Instrumental Resources for Paul Success
- 19:36 – What does Success Mean to Paul Today
- 21:09 – Get in Touch With Paul
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