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11/03/2021SaaS Growth Strategies, Trends and Building a Profitable Real Estate Portfolio with Perry Zheng # 148
Perry Zheng is the founder and CEO of Cash Flow Portal, real estate syndication software, and a real investor portal founded in April 2020.
Before starting to work on Cash Flow Portal full-time, Perry was an engineering manager at Lyft for 5 years and worked as a software engineer at Twitter and Amazon before that. He started real estate syndication over three years ago and now has more than 2000 units, raised over $20M for real estate projects and is a lead sponsor on two deals totalling 850+ apartment units.
His goal is to help other syndicators groups succeed and overcome common challenges like raising capital and finding deals even while having full-time jobs. By July 2021, he helped four syndication groups raise $30MM+ of capital by having investors sign docs automatically on the platform.
During this interview we cover:
- 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
- 01:02 – Intro
- 02:09 – Juggling Three Jobs + Grow a SaaS Startup
- 04:40 – Perry’s Work Management
- 06:21 – Getting Productive & Focusing on People’s Strength
- 08:28 – Hire The Most Talented or The One With The Best Resume?
- 10:10 – Raising Capital For Real Estate
- 12:30 – The Best Time to Look for a Real Estate SaaS
- 14:35 – How to Become a RE Investor & How Perry Started
- 24:47 – The Big Risk On Moving From SaaS to Real Estate
- 25:25 – Perry’s Biggest Lesson on Changing from SaaS to RE
- 28:42 – Contentfy.co Your On-Demand Podcast Editing Team
- 30:09 – Perry’s Vision of The RE Future & Why No Commercials?
- 35:55 – Growing a SaaS Organically
- 36:29 – Perry’s 4 Mistakes on Starting a SaaS
- 38:30 – Real Estate Buying or Renting?
- 39:26 – Perry’s Background & building Cash Flow Portal
- 43:09 – Cash Flow Portal’s Success Without Marketing
- 44:48 – Long Term Vision for Cash Flow Portal
- 47:01 – Advice Perry Would Give to His 25 Years Old-Self
- 48:10 – Perry’s Greatest Challenges as Being CEO at Cash Flow Portal
- 49:35 – Instrumental Resources For Perry’s Success
- 51:29 – What Does Success Mean To Perry Today
- 54:18 – Get in Touch With Perry
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