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Building a Triple A1 Audience In Your Marketing Plan for Maximum Business Growth with Michael GreenBerg # 106
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Pricing your SaaS Products for Optimum LTV and Growth with Ajit Ghuman | #107 SaaS Webcast [ Pricing ]

05/06/2021
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    Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.

    Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.

    During this interview we cover:

    • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
    • 01:58 – Ajit’s Background, Past Positions & Ventures
    • 03:29 – How to be Effective as a Product & Marketing Professional in the SaaS Space?
    • 05:12 –  What Software Companies get Wrong About Pricing 
    • 08:44 – How to Think Logically & Systematically About SaaS Pricing
    • 13:21 – How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics?
    • 16:59 –  Segment-Centric vs Offer-Centric Thinking
    • 19:47 – Different offer for Segments & Allocating on a MRR Model
    • 22:54 – Most Common Mistakes SaaS Startups Make  on Positioning & Messaging 
    • 26:02 – Borrowing Lessons from Politics to Software
    • 30:18 – Advice Ajit Would Give His 25 Years Old Self
    • 31:35 – Biggest Challenges Ajit is Facing Right now
    • 33:19 – Instrumental Resources for Ajit’s Success
    • 36:25 – What does Success Mean to Ajit Today
    • 37:21 – Get in Touch With Ajit

    Mentions:

    • Ajit Ghuman
    • Revenue Collective

    People:

    • Tom Tunguz
    • Sam Keninger

    Get In Touch With Ajit:

    • Ajit’s Linkedin

    Tag us & follow:

    • Facebook
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    • Instagram

    More about Akeel:

    • Twitter
    • LinkedIn
    • SaaS Podcasts
    • SaaS Consultants
    • Learn How to Value SaaS Companies
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