Pricing your SaaS Products for Optimum LTV and Growth with Ajit Ghuman | #107 SaaS Webcast [ Pricing ]

05/06/2021

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Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.

Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.

During this interview we cover:

00:00 Contentfy, Your On-Demand Content Team (Sponsor)
01:58 – Ajit’s Background, Past Positions & Ventures
03:29 – How to be Effective as a Product & Marketing Professional in the SaaS Space?
05:12 – What Software Companies get Wrong About Pricing
08:44 – How to Think Logically & Systematically About SaaS Pricing
13:21 – How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics?
16:59 – Segment-Centric vs Offer-Centric Thinking
19:47 – Different offer for Segments & Allocating on a MRR Model
22:54 – Most Common Mistakes SaaS Startups Make on Positioning & Messaging
26:02 – Borrowing Lessons from Politics to Software
30:18 – Advice Ajit Would Give His 25 Years Old Self
31:35 – Biggest Challenges Ajit is Facing Right now
33:19 – Instrumental Resources for Ajit’s Success
36:25 – What does Success Mean to Ajit Today
37:21 – Get in Touch With Ajit