Luis Camacho is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process.

Luis has helped many SaaS companies increase lead and subscription volume, penetrate new markets, decrease CACs, decrease churn, and become recognized brands within their vertical through paid media.

Aside from consulting and growing companies through Fantom Agency, he’s also mentored hundreds of people via multiple platforms including Growth Mentor as well as AdLeaks.

During this interview we cover:

  • 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
  • 01:02 – Intro 
  • 02:41 – Luis’s Background, Past Ventures & Launching Fantom Agency
  • 10:13 – What’s Does Fantom CRO Process Look Like
  • 16:17 – Paid Media Channels to leverage for Best Success on B2B SaaS
  • 20:39 – Best Strategy Setting Up a Campaign or Optimizing your Current Funnel
  • 22:14 – Establishing Baselines & Measuring Performance 
  • 28:50 – Is Paid Media campaigns a good strategy for Every SaaS?
  • 30:51 – $500 vs $5000 vs $10,000 LTV How Does the Marketing Campaign Change?
  • 32:50 – How to Establish that Baseline Value to Measure Against the Paid Media Performance
  • 35:03 – Main Reasons SaaS Growth Efforts are Failing or Under Performing
  • 38:38 – What Advice Would Luis Give To His 25 Year Old Self?
  • 39:41 –  Best Resources Instrumental to Syed Success
  • 41:30 – What Does Success Means to Luis Today?
  • 42:30 – Future Plans for Fantom Agency & How To Get In Touch With Him

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